The following are ideas designed to assist you in creating a brilliantly successful marketing plan.
These ideas are just some of the options you have when it comes to marketing yourself, but keep in mind the three most important steps to gaining new clients: 1.
Believe you can do it 2.
Engage people in conversation (this creates rapport which leads to clients) 3.
Live by example (also known as "living authentically") 44 Marketing Ideas 1.
Tell 10 people a day you are a coach 2.
Meet 15 new people each week 3.
Join a new club or group 4.
Key note speak 5.
Put on a free event (small or large) 6.
Have a launch party in your home/backyard to announce your opening 7.
Have a lunch and have everyone bring a friend 8.
Have your business cards say "First Session Free" 9.
Have an effective elevator speech that answers the question of what do you do for a living 10.
Volunteer at events where your ideal clients will be 11.
Clearly layout who your ideal client is 12.
Have a 100% money back guarantee 13.
Write and submit articles online 14.
Write a column for a local newspaper 15.
Start a newsletter- online or in your community 16.
Write a list of all organizations and businesses that would benefit from a guest speech or conference from you (and contact them) 17.
Advertise in the local classifieds 18.
Have a booth at local events and collect contact information 19.
Advertise on free community boards (example: Craig's List or Kijiji) 20.
Partner with someone in your community and put on an event 21.
If having a free event, charge a nominal refundable fee to ensure attendance 22.
Start building your email contact list and routinely send out free resources 23.
Place a sign on your lawn advertising your services 24.
Place brochures at local establishments 25.
Offer a special bonus or discount to union members (for example) 26.
Write a free eBook and encourage readers to pass it along 27.
Have a toll free number for potential clients 28.
Create products (books, workshops) to sell to your current clients (70% of people who have purchased from you will purchase something from you again) 29.
Use pay per click ads online 30.
Submit one article per week to online article banks to gain a higher website listing on Google 31.
Have an excellent sales copy online 32.
Ask powerful questions on your brochures and promotional materials 33.
Offer a free incentive to encourage potential clients to contact you 34.
Have a free first session for your group coaching services 35.
Increase your fees (this will increase the value of your services in potential client's minds) 36.
Give out magnets with a catchy or motivational saying (and your contact information) at events 37.
Host a bake sale for a local charity (and give out your business card with every purchase) 38.
Host a yard sale for a local charity (and have your website address prominently listed) 39.
Speak often about how much you love your career 40.
Post a flier on the local community church or grocery store boards 41.
Leave fliers on car windshields 42.
Host a charity car wash 43.
Sit on an event planning committee and see how your services could be promoted 44.
Host low cost events events in your community and pair with other businesses or professionals when putting the events on (such as bake offs, weight loss competitions etc.
- do not restrict yourself to events that are directly related to your niche)
These ideas are just some of the options you have when it comes to marketing yourself, but keep in mind the three most important steps to gaining new clients: 1.
Believe you can do it 2.
Engage people in conversation (this creates rapport which leads to clients) 3.
Live by example (also known as "living authentically") 44 Marketing Ideas 1.
Tell 10 people a day you are a coach 2.
Meet 15 new people each week 3.
Join a new club or group 4.
Key note speak 5.
Put on a free event (small or large) 6.
Have a launch party in your home/backyard to announce your opening 7.
Have a lunch and have everyone bring a friend 8.
Have your business cards say "First Session Free" 9.
Have an effective elevator speech that answers the question of what do you do for a living 10.
Volunteer at events where your ideal clients will be 11.
Clearly layout who your ideal client is 12.
Have a 100% money back guarantee 13.
Write and submit articles online 14.
Write a column for a local newspaper 15.
Start a newsletter- online or in your community 16.
Write a list of all organizations and businesses that would benefit from a guest speech or conference from you (and contact them) 17.
Advertise in the local classifieds 18.
Have a booth at local events and collect contact information 19.
Advertise on free community boards (example: Craig's List or Kijiji) 20.
Partner with someone in your community and put on an event 21.
If having a free event, charge a nominal refundable fee to ensure attendance 22.
Start building your email contact list and routinely send out free resources 23.
Place a sign on your lawn advertising your services 24.
Place brochures at local establishments 25.
Offer a special bonus or discount to union members (for example) 26.
Write a free eBook and encourage readers to pass it along 27.
Have a toll free number for potential clients 28.
Create products (books, workshops) to sell to your current clients (70% of people who have purchased from you will purchase something from you again) 29.
Use pay per click ads online 30.
Submit one article per week to online article banks to gain a higher website listing on Google 31.
Have an excellent sales copy online 32.
Ask powerful questions on your brochures and promotional materials 33.
Offer a free incentive to encourage potential clients to contact you 34.
Have a free first session for your group coaching services 35.
Increase your fees (this will increase the value of your services in potential client's minds) 36.
Give out magnets with a catchy or motivational saying (and your contact information) at events 37.
Host a bake sale for a local charity (and give out your business card with every purchase) 38.
Host a yard sale for a local charity (and have your website address prominently listed) 39.
Speak often about how much you love your career 40.
Post a flier on the local community church or grocery store boards 41.
Leave fliers on car windshields 42.
Host a charity car wash 43.
Sit on an event planning committee and see how your services could be promoted 44.
Host low cost events events in your community and pair with other businesses or professionals when putting the events on (such as bake offs, weight loss competitions etc.
- do not restrict yourself to events that are directly related to your niche)
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