The turn of the century saw an ever-increasing demand for enhancement in technology for a simpler and more fun life. Such an example was set by the launch of BlackBerry Phones by Research in Motion. From the beginning of the launch of the BlackBerry phones, RIM created a special market for the consumers who prefer to use advanced smartphones; and RIM continues to offer state of the art solutions for not only your communication needs, but also the perfect replacement for office assistants and organizers in day to day life. With a selection of such advanced devices, the BlackBerry brand has established a name for itself like no other in the growing market of smartphones.
The BlackBerry phone series earned instant fame in the early 2000s as they concentrated on email as being an integral part of communication for daily mobile usage. The BlackBerry smartphone models are generally equipped with their own developed operating system, with the latest being the OS 7, which it also provides to other mobile companies. However, the Android operating system is an open source, posing as a threat to BlackBerry phones. That technology offered anyone the ability to create applications, which could be acquired for free, or at nominal prices. This was viewed by many as a potential threat to the steady market of BlackBerry phones. However, keeping the same trend since its launch and sticking to the quality of its newer releases, BlackBerry phones are the fourth largest selling brand worldwide and RIM has more than 10 percent of the market share. This proves the loyalty of BlackBerry users in the growing mobile market of today.
BlackBerry phones have enjoyed their position in the mobile market because of the painstaking efforts of their developers in the field of mobile research. The company has always served its customers well and made them lifelong associates for their future releases. This was observed recently when RIM offered all of its customer $100 worth of applications after the company server broke down for three days in October. These services combined with the best available technologies on the market today have made the BlackBerry smartphone series a complete pleasure to handle and use. This statement can also be supported with the increase in consumers for BlackBerry smartphones. Every time RIM releases new BlackBerry models for its customers, it is also an insightful revelation brought to mobile phone technology.
The BlackBerry phone series earned instant fame in the early 2000s as they concentrated on email as being an integral part of communication for daily mobile usage. The BlackBerry smartphone models are generally equipped with their own developed operating system, with the latest being the OS 7, which it also provides to other mobile companies. However, the Android operating system is an open source, posing as a threat to BlackBerry phones. That technology offered anyone the ability to create applications, which could be acquired for free, or at nominal prices. This was viewed by many as a potential threat to the steady market of BlackBerry phones. However, keeping the same trend since its launch and sticking to the quality of its newer releases, BlackBerry phones are the fourth largest selling brand worldwide and RIM has more than 10 percent of the market share. This proves the loyalty of BlackBerry users in the growing mobile market of today.
BlackBerry phones have enjoyed their position in the mobile market because of the painstaking efforts of their developers in the field of mobile research. The company has always served its customers well and made them lifelong associates for their future releases. This was observed recently when RIM offered all of its customer $100 worth of applications after the company server broke down for three days in October. These services combined with the best available technologies on the market today have made the BlackBerry smartphone series a complete pleasure to handle and use. This statement can also be supported with the increase in consumers for BlackBerry smartphones. Every time RIM releases new BlackBerry models for its customers, it is also an insightful revelation brought to mobile phone technology.
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