For a small business, mobile advertising is quickly becoming a necessity to survive in today's technical world.
No other marketing cost will allow a company to reach its target market as frequently and as near the point of sale, as mobile advertising.
As this method of advertising becomes more widespread, and continues to be cost efficient, creative business owners are using these new strategies to let this technology take the forefront in their marketing efforts.
Establishing a mobile website is key.
Linking mobile promotions to traditional websites, does not deliver information to the prospects as quickly as a mobile website.
Mobile websites run parallel to the traditional website minus the graphics; this decreases the loading time.
Mobile websites can give the consumer vital information beyond the marketer's most recent promotion; such as, product information, locations, and other offerings by the marketer.
Mobile users are able to view the advertisement and link to mobile website for more enhanced information.
A target load speed for a mobile website is under 5 seconds.
Location based deal services must be used.
Consumers subscribe to services to let the cyber-world know their location.
If a business, advertising through the deal service, is in the same vicinity as the consumer, ads are sent to the consumer.
Now, the consumer is alerted to the latest store promotions in the area and is motivated to use the businesses services.
Obtain a Holiday QR code.
With the rising increase in smart phone usage and new "do it yourself" QR code websites, businesses are able to create their own QR codes to a specific promotion.
There are fee based companies available that will develop a QR code as quickly as 24 hours.
The marketer should place the QR code on all in store and direct mail advertising.
Smart phone users need only scan the code to get detailed particulars of a seasonal promotion or sale.
This feature brings the consumer and the traditional sales paper from the stagnant stage into interactive marketing.
Don't ignore the growth potential in the tablet market.
While the mobile phone engages the consumer for a brief encounter, the tablet is more enticing for a longer time period; the larger screen and touch sensory features hold the consumer's attention span and focus.
Advertisements with rich content and videos are much more feasible with the tablet.
This is the perfect opportunity for marketers to use a branding or direct response campaign.
Tablet users are in a more relaxed state of mind and more susceptible to advertising; allowing marketers to promote brand awareness and a call to action for purchase.
Creative business owners with a well thought out marketing plan should consider another new strategy, the multi-device trend.
The strategy is to sync all forms of mobile advertising with traditional ad campaigns.
The television commercial will advertise the mobile application.
The mobile application will link to the promotion ad or banner.
The targeted audience will always have the marketer's message available; as long as, new devices continue to be developed.
No other marketing cost will allow a company to reach its target market as frequently and as near the point of sale, as mobile advertising.
As this method of advertising becomes more widespread, and continues to be cost efficient, creative business owners are using these new strategies to let this technology take the forefront in their marketing efforts.
Establishing a mobile website is key.
Linking mobile promotions to traditional websites, does not deliver information to the prospects as quickly as a mobile website.
Mobile websites run parallel to the traditional website minus the graphics; this decreases the loading time.
Mobile websites can give the consumer vital information beyond the marketer's most recent promotion; such as, product information, locations, and other offerings by the marketer.
Mobile users are able to view the advertisement and link to mobile website for more enhanced information.
A target load speed for a mobile website is under 5 seconds.
Location based deal services must be used.
Consumers subscribe to services to let the cyber-world know their location.
If a business, advertising through the deal service, is in the same vicinity as the consumer, ads are sent to the consumer.
Now, the consumer is alerted to the latest store promotions in the area and is motivated to use the businesses services.
Obtain a Holiday QR code.
With the rising increase in smart phone usage and new "do it yourself" QR code websites, businesses are able to create their own QR codes to a specific promotion.
There are fee based companies available that will develop a QR code as quickly as 24 hours.
The marketer should place the QR code on all in store and direct mail advertising.
Smart phone users need only scan the code to get detailed particulars of a seasonal promotion or sale.
This feature brings the consumer and the traditional sales paper from the stagnant stage into interactive marketing.
Don't ignore the growth potential in the tablet market.
While the mobile phone engages the consumer for a brief encounter, the tablet is more enticing for a longer time period; the larger screen and touch sensory features hold the consumer's attention span and focus.
Advertisements with rich content and videos are much more feasible with the tablet.
This is the perfect opportunity for marketers to use a branding or direct response campaign.
Tablet users are in a more relaxed state of mind and more susceptible to advertising; allowing marketers to promote brand awareness and a call to action for purchase.
Creative business owners with a well thought out marketing plan should consider another new strategy, the multi-device trend.
The strategy is to sync all forms of mobile advertising with traditional ad campaigns.
The television commercial will advertise the mobile application.
The mobile application will link to the promotion ad or banner.
The targeted audience will always have the marketer's message available; as long as, new devices continue to be developed.
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