Anytime there is a new hot trend, which takes off like a rocket ship, those in control must be ready for the second stage and go with it.
Failure to implement a plan to carry on could mean your original satellite project never reaches escape velocity and that means the inevitable; what goes up must come down! MySpace.
com has had such rapid success that it is going to be hard to top what they've already previously done and that could pose a problem for the future viability of their business model.
It is time for them to adapt and innovate or face the wrath of competition chipping away at their market share until they become unimportant.
Perhaps another way to look at it is; What Do You Do for an Encore?Any company like this that is very trendy and grows by leaps and bounds almost immediately risks the chance of overrunning their own reality of success.
Sometimes advanced hype that something is about to change the world such is Myspace.
com can be a double-edged sword.
Myspace is a great business model and it makes sense as more and more people in the beehive of humanity and human societies wish to express their individuality and Myspace allows them to do this.
It therefore makes sense as an Internet business model.
But the company cannot stop here and it must innovate and go to the next level and to do that it will need to add new technologies to its current system.
If not, it will simply become another one of the very popular trends on the Internet, which lasted for a while and then died out slowly.
Obviously with the momentum that Myspace has right now it makes sense that they take it to a whole new level.
Perhaps you might consider all this in 2006.