Web designers and SEO professionals have spent the last 10 years arguing about which side of an internet presence is more important. This was before social media were all the rage. However, it is opinion of many top professionals (such as Canary Wharf web design and SEO agency 5D marketing, who are sharing their first hand experience in building a relationship with clients with us) that the two things (and now social media too) can't be separated, and it's impossible to say which side is more important as both affect each other in return.
Think of it this way. Your favourit ice cream brand releases a new flavour, which they say it's the best one ever. You can't find it distributed anywhere near you, so you can't taste it. You can't know if it is really the best flavour ever.
This is the same with websites. You can have the best looking web design and the best copywriting in the world but without a good ranking nobody can see it. This is why a lot of web designers present themselves as SEO experts too. The problem is that laypeople can't usually say when these claims are based on the truth (as in the case of agencies with professional web designers working alongside professional marketers specialised in SEO) and can easily be convinced by a good sales person. Is it better to hire an SEO expert only, then? It may appear at the first sight, but a good first impression on the client is a key step in turning the visibility you receive from SEO into a profit. People want to look at websites that reflect the claims of the people owning them. A very good consultant or reliable retailer is unlikely not to have enough money from their services, which are so good that everyone wants them, to be able to afford a professional who can make an award-winning website for them.
It's like when you see an Armani suit or a Valentino dress on a red carpet. Very good actors have high cachets (not only them, true, but let's think of Meryl Streep not the Kardashians) because they are so good they bring a high return on investment, and they would lose credibility if they attended an important event in visibly cheap clothes, unless it's a political statement and they give all their earnings to charities. However, the political statement comes as a later consideration than the first impression. The reaction most people would have to Meryl Streep in Primark at the Oscars would be "With all the money she has couldn't she do any better?".
So why should you trust a company that presents itself as successful but still has a website that would have looked cheap and outdated in 1987?
Websites in flash with many images look really fancy, but they are hardly ranking on Google. When developers and graphic designers work side by side with SEO experts like in this Canary Wharf web design and SEO company the things fit together in harmony. The creativity of the graphic designer is channeled towards the practices that build a ranking and never diminished, as it becomes natural to think about the two aspects at once.
It is possible to fix the rankings of an existing website, as SEO involves many aspects of the internet presence of a business, but for new businesses or when you want to change your website's appearance it is worth investigating the prospect with an agency who has proven success in handling both aspects together.
Think of it this way. Your favourit ice cream brand releases a new flavour, which they say it's the best one ever. You can't find it distributed anywhere near you, so you can't taste it. You can't know if it is really the best flavour ever.
This is the same with websites. You can have the best looking web design and the best copywriting in the world but without a good ranking nobody can see it. This is why a lot of web designers present themselves as SEO experts too. The problem is that laypeople can't usually say when these claims are based on the truth (as in the case of agencies with professional web designers working alongside professional marketers specialised in SEO) and can easily be convinced by a good sales person. Is it better to hire an SEO expert only, then? It may appear at the first sight, but a good first impression on the client is a key step in turning the visibility you receive from SEO into a profit. People want to look at websites that reflect the claims of the people owning them. A very good consultant or reliable retailer is unlikely not to have enough money from their services, which are so good that everyone wants them, to be able to afford a professional who can make an award-winning website for them.
It's like when you see an Armani suit or a Valentino dress on a red carpet. Very good actors have high cachets (not only them, true, but let's think of Meryl Streep not the Kardashians) because they are so good they bring a high return on investment, and they would lose credibility if they attended an important event in visibly cheap clothes, unless it's a political statement and they give all their earnings to charities. However, the political statement comes as a later consideration than the first impression. The reaction most people would have to Meryl Streep in Primark at the Oscars would be "With all the money she has couldn't she do any better?".
So why should you trust a company that presents itself as successful but still has a website that would have looked cheap and outdated in 1987?
Websites in flash with many images look really fancy, but they are hardly ranking on Google. When developers and graphic designers work side by side with SEO experts like in this Canary Wharf web design and SEO company the things fit together in harmony. The creativity of the graphic designer is channeled towards the practices that build a ranking and never diminished, as it becomes natural to think about the two aspects at once.
It is possible to fix the rankings of an existing website, as SEO involves many aspects of the internet presence of a business, but for new businesses or when you want to change your website's appearance it is worth investigating the prospect with an agency who has proven success in handling both aspects together.
SHARE
