Banner advertising is said to be one effective online marketing technique.
A lot of website owners who used this source to market their respective websites could attest to its effectiveness with a majority claiming to have had an increase in website traffic and more lead conversions after using Internet banner advertisements.
Banner advertising is a kind of Internet marketing strategy wherein the goal is to persuade the viewer to click on the advertisement without a moment's notice.
It is for this reason that location of the advertisement in the web page as well as its design or outline be given due consideration because these items matter when tricking viewers to click on the advertisement.
However, aside from these two, there are also other important considerations to be made if the goal of the website owner is to create and place effective advertisements.
These should be banner advertisements that work, that matter, and, hopefully, that bring in revenue.
It is in this note then that some of the more notable tips and tricks for advertising are going to be shared in this article.
Below is a list - a checklist that if followed should provide for the user the success it wants to get out of utilizing banner advertising.
These colors do not call attention therefore should not be used sparingly if not at all.
A lot of website owners who used this source to market their respective websites could attest to its effectiveness with a majority claiming to have had an increase in website traffic and more lead conversions after using Internet banner advertisements.
Banner advertising is a kind of Internet marketing strategy wherein the goal is to persuade the viewer to click on the advertisement without a moment's notice.
It is for this reason that location of the advertisement in the web page as well as its design or outline be given due consideration because these items matter when tricking viewers to click on the advertisement.
However, aside from these two, there are also other important considerations to be made if the goal of the website owner is to create and place effective advertisements.
These should be banner advertisements that work, that matter, and, hopefully, that bring in revenue.
It is in this note then that some of the more notable tips and tricks for advertising are going to be shared in this article.
Below is a list - a checklist that if followed should provide for the user the success it wants to get out of utilizing banner advertising.
- Success in banner advertising comes in the four-letter word "FREE".
To those who plan to do their marketing campaigns using banner advertising, you should never forget to use the word "FREE" and other such eye-popping words or phrases because this is what's going to convince your ad's viewers to click on the advertisement.
- The other success factor of banner advertising is the use of brilliant colors for the ads.
Colors like green, yellow, and blue attract attention therefore these should be given emphasis in the overall design and layout of the advertisement.
These colors do not call attention therefore should not be used sparingly if not at all.
- The third trick that when used should increase click-through rates by 25% is the use of animation in the banner advertisement.
This is said to be most especially true if the animated advertisement is in the horizontal form.
- Meanwhile, the fourth success factor of this source of advertising is the utilization of the catch-phrases "Click Here", "Enter Here", and "Visit Now" or other such phrases that will require the viewer to do something.
These "call to action" words have been said to increase viewers' response rates to 15%.
- Lastly, to be able to know if one's banner ads are effective or not, one should test these advertisements in various ad networks.
With the use of a click-rate software, knowing which ads are attracting traffic and which ones aren't should get the job done.
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