An industry expo can be stressful, especially if you're attending your first one or you have a staff that's new to these types of events. Before you bring your trade show booth to the venue and start unpacking all your display elements, make sure that your staff is ready to handle any types of situations that come your way. Put your staff through trade show training boot camp and see what a difference a little bit of training can make.
Why Is Training Important For Your Trade Show Booth?
Even your best salesperson may not be the best exhibitor at your trade show booth. Many sales people just aren't sure how to qualify leads and prioritize visitors when they're faced with a constant steady stream of people at their exhibit. Instead, give them the tools to be successful and your people will become experts in qualifying leads.
Plan An In-House Training Session
If you have a large sales staff and you want to train them all at once, have an employee who's experienced with selling at a trade show booth put together an in-house training session in your office. This will help employees know what they can expect during the event. Do make sure to plan for a variety of customers, especially the ones who have had a negative experience with your company. It's impossible to please everyone all of the time, so knowing how to turn around a negative situation can be an invaluable tool in your sales arsenal. Also, teach your people how to know when someone isn't truly interested in your product or services. Being able to politely move on to a hotter lead can be a vital skill at your trade show booth.
Train Constantly With Seminars Or Webinars
Even if you don't have an event planned, keep your employees up-to-date with the latest techniques. Look for seminars so that they can keep their sales skills current -- it might be even possible to find them in your own city so that you don't need to worry about traveling out of town. However, if the only seminars take place in another city and require expensive travel that is outside of your budget, look for webinars that you can attend in your own office with just an Internet connection. Many webinars will happen live, but others will simply be posted online so that you can attend them when it's convenient for your business.
Don't Be Afraid To Ask For Help
If you're worried that you can't effectively train your staff, don't be afraid to ask for help. It's possible to find a consultant who's an expert at training people to work at a trade show booth. These consultants will be able to go through every possible scenario and teach your staff to engage visitors and convert potential customers into actual sales.
Whether your employees are new to your exhibit or it's just been a while since you've attended an event, making sure that they're properly trained can be an excellent way to help ensure a successful exhibiting experience.
Why Is Training Important For Your Trade Show Booth?
Even your best salesperson may not be the best exhibitor at your trade show booth. Many sales people just aren't sure how to qualify leads and prioritize visitors when they're faced with a constant steady stream of people at their exhibit. Instead, give them the tools to be successful and your people will become experts in qualifying leads.
Plan An In-House Training Session
If you have a large sales staff and you want to train them all at once, have an employee who's experienced with selling at a trade show booth put together an in-house training session in your office. This will help employees know what they can expect during the event. Do make sure to plan for a variety of customers, especially the ones who have had a negative experience with your company. It's impossible to please everyone all of the time, so knowing how to turn around a negative situation can be an invaluable tool in your sales arsenal. Also, teach your people how to know when someone isn't truly interested in your product or services. Being able to politely move on to a hotter lead can be a vital skill at your trade show booth.
Train Constantly With Seminars Or Webinars
Even if you don't have an event planned, keep your employees up-to-date with the latest techniques. Look for seminars so that they can keep their sales skills current -- it might be even possible to find them in your own city so that you don't need to worry about traveling out of town. However, if the only seminars take place in another city and require expensive travel that is outside of your budget, look for webinars that you can attend in your own office with just an Internet connection. Many webinars will happen live, but others will simply be posted online so that you can attend them when it's convenient for your business.
Don't Be Afraid To Ask For Help
If you're worried that you can't effectively train your staff, don't be afraid to ask for help. It's possible to find a consultant who's an expert at training people to work at a trade show booth. These consultants will be able to go through every possible scenario and teach your staff to engage visitors and convert potential customers into actual sales.
Whether your employees are new to your exhibit or it's just been a while since you've attended an event, making sure that they're properly trained can be an excellent way to help ensure a successful exhibiting experience.
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