Building a targeted email marketing list is essential for long term online business success.
If you don't build a list, you are leaving a lot of money on the table.
Those that take the time to build a list can spend only a few minutes creating a single email to reach thousands of people in their targeted list with any kind of offer they wish to send them.
Unless you have a very large full time staff working for you, there is no way you can really be effective in your market without building a base of subscribers who are willing to receive your email offers and respond.
Where most marketers go wrong is that they don't set up a targeted relevant email campaign within their market.
Instead, they draw in subscribers from free give away sites or paid email programs where the people subscribing to their list is given an incentive to do so.
The only incentive you want to give is something in which it is extremely targeted toward the products or offers you are eventually going to sell to your list.
Anything short of this is not going to work.
To get started, you are going to need a few tools.
First of all, you are going to need to have a squeeze or, opt-in page.
You can create this yourself, or pay a freelancer to do this.
The squeeze or opt-in page is where you send potential subscribers to give their name and email address in return for a free offer.
It should be clean and free of distracting graphics.
You should have a headline which draws in your customer's interest and curiosity.
There should also be a sub headline which when read, should compel your potential subscriber to continue reading.
Include bullet points which explain the benefits of subscribing to your list.
Of course there should be an opt-in box where your potential subscriber types in their name and email address.
This should be above the fold.
Include a privacy statement and your name and contact information.
The next tool you need is an autoresponder.
The best ones are web based and you pay a small monthly fee to get started.
The autoresponder is where you will set up your emails and opt-in box.
When you set up your opt-in box, you will get a snippet of code which you can place in your page and when people opt-in, the auto responder does the rest.
Your autoresponder will also send out your email campaigns at specified times and dates.
Of course you are going to need your incentive offer.
This can be anything from a free email course to a free ebook, to a newsletter or monthly report.
You can either create the incentive offer yourself, or hire a freelancer to do this.
You can also purchase PLR material for this purpose.
PLR stands for Private Label Rights, and you can modify the content within the PLR product to make it your own.
The last tool needed is your email content.
You should offer extreme value with every email you send to your list.
Doing this will dramatically increase the chances of getting a great response from your subscribers when you send them paid offers.
When setting up your email campaign, you want to create a series of emails that will begin the moment your new subscriber opts in to your list.
You want to stay in touch with your subscribers on a constant basis.
You don't want your list grow cold and have to start all over again in building a relationship with them.
The first email is the "thank you" email and will also include a link to whatever incentive you offered.
You should have this email set up to send out instantly.
Your other emails should focus on building a relationship by offering value to your subscriber.
A great benefit of having an autoresponder is that you can set up a schedule for your email campaigns.
That way, you stay consistent with your subscribers and build a good relationship.
Again, always offer value.
Do this even when you are offering some kind of product or service you want them to pay into.
I can't emphasize this enough.
After setting up your email campaigns, you are going to want to drive targeted traffic to your website.
This is outside the scope of this article, but you can start thinking about the different methods to use.
There is article marketing, Pay Per Click (PPC), Social Marketing, Feeder sites like Squidoo or HubPages.
The list goes on and on.
There are so many ways to drive traffic that you should start being able to build your list fairly quickly.
If you don't build a list, you are leaving a lot of money on the table.
Those that take the time to build a list can spend only a few minutes creating a single email to reach thousands of people in their targeted list with any kind of offer they wish to send them.
Unless you have a very large full time staff working for you, there is no way you can really be effective in your market without building a base of subscribers who are willing to receive your email offers and respond.
Where most marketers go wrong is that they don't set up a targeted relevant email campaign within their market.
Instead, they draw in subscribers from free give away sites or paid email programs where the people subscribing to their list is given an incentive to do so.
The only incentive you want to give is something in which it is extremely targeted toward the products or offers you are eventually going to sell to your list.
Anything short of this is not going to work.
To get started, you are going to need a few tools.
First of all, you are going to need to have a squeeze or, opt-in page.
You can create this yourself, or pay a freelancer to do this.
The squeeze or opt-in page is where you send potential subscribers to give their name and email address in return for a free offer.
It should be clean and free of distracting graphics.
You should have a headline which draws in your customer's interest and curiosity.
There should also be a sub headline which when read, should compel your potential subscriber to continue reading.
Include bullet points which explain the benefits of subscribing to your list.
Of course there should be an opt-in box where your potential subscriber types in their name and email address.
This should be above the fold.
Include a privacy statement and your name and contact information.
The next tool you need is an autoresponder.
The best ones are web based and you pay a small monthly fee to get started.
The autoresponder is where you will set up your emails and opt-in box.
When you set up your opt-in box, you will get a snippet of code which you can place in your page and when people opt-in, the auto responder does the rest.
Your autoresponder will also send out your email campaigns at specified times and dates.
Of course you are going to need your incentive offer.
This can be anything from a free email course to a free ebook, to a newsletter or monthly report.
You can either create the incentive offer yourself, or hire a freelancer to do this.
You can also purchase PLR material for this purpose.
PLR stands for Private Label Rights, and you can modify the content within the PLR product to make it your own.
The last tool needed is your email content.
You should offer extreme value with every email you send to your list.
Doing this will dramatically increase the chances of getting a great response from your subscribers when you send them paid offers.
When setting up your email campaign, you want to create a series of emails that will begin the moment your new subscriber opts in to your list.
You want to stay in touch with your subscribers on a constant basis.
You don't want your list grow cold and have to start all over again in building a relationship with them.
The first email is the "thank you" email and will also include a link to whatever incentive you offered.
You should have this email set up to send out instantly.
Your other emails should focus on building a relationship by offering value to your subscriber.
A great benefit of having an autoresponder is that you can set up a schedule for your email campaigns.
That way, you stay consistent with your subscribers and build a good relationship.
Again, always offer value.
Do this even when you are offering some kind of product or service you want them to pay into.
I can't emphasize this enough.
After setting up your email campaigns, you are going to want to drive targeted traffic to your website.
This is outside the scope of this article, but you can start thinking about the different methods to use.
There is article marketing, Pay Per Click (PPC), Social Marketing, Feeder sites like Squidoo or HubPages.
The list goes on and on.
There are so many ways to drive traffic that you should start being able to build your list fairly quickly.
SHARE
