The great tool of all Internet marketers and the art of creation selling texts online can be defined with one simple term - copywriting. When someone is reading your website and finding in himself inevitable reaction to buy this product right away - he's reading a results of great copywriter work. Copywriting skills are essential if you only starting your Internet business because you need to make your potential customer interested instantly of forget about profit. It doesn't matter how good your content or product is it won't "sell itself". Here is set of easy steps that you can perform in order to attract customer to your products.
1. Strictly define your target audience.
This step is essential not only at the stage of sales but also at the stage of the product design. It's very important to understand the needs and values of potential customers and present them something that they actually want. Here is the trick - if you want to sell your product to some target market you need to find ideal image representation that they would like to identify themselves with. For example trying to find the niche with your sport supplement product you don't need to write and offer to athletes gaining muscle and households trying lose weight. Now everyone is involved into fitness or sport activities so define strictly what is the potential outcome desired for your target audience and market you product accordingly. What problems will be resolved? What benefits will be achieved? It's the key questions that you target audience want to know.
2. Great headlines for your articles and pages.
We live in the very busy world. People consume huge amounts of information at daily basis. Amounts so unmanageable that if you won't create a catching title no one will bother proceed to the main text. Create small Ad Words campaign with minimal budget at test your headlines first. If you want cheaper solution you can your friends or test headlines in Twitter but in this case tracking the real efficiency can become a tough task. Another hint is to create set of headlines and print them. Ask someone to review them briefly and pick the first one that catches attention.
3. Introduce yourself.
For this particular advice it's crucial to choose the right pitch. I've seen thousands of one-page sites where authors introduce themselves and provide 110% guarantee selling crappy products. I wouldn't even try doing that. People don't believe in 1-paged sites anymore because of that. Dupe hunting competition is too high at this market so forget about such methods. Also I don't think that you want sell any bu***hit to people and introduce yourself at this page. If you are running the blog or product-oriented site you need to introduce yourself at the separate page. Also you need to project your own success to make people believe that you selling the right thing. You don't need to lie and be importunate just highlight your strengths and features that can help you to sell.
4. Reviews and feedback.
Place several positive reviews at your site from people who already bought it. This is critical for your sales. Don't create these reviews by yourself for several reasons. First of all it's noticeable, secondly it's better to ask your friends to try your product and create a review because it will add fresh thoughts and truthfulness. The reviews don't have to be 100% positive - minor shortcoming and downsides are not the problem. You can edit this feedback slightly but don't write reviews by yourself. Another great thing about reviews you can market your product in way when customers will write reviews at their on pages or blogs. This will not only add dignified appearance for your product but also can provide you with so necessary back links.
5. Clearly define all product benefits.
Describe how your product can be useful for your potential client with real examples. Don't describe what it does or how it looks - this text need to be about your client and his needs not about the product. Pick 2-3 key values for your target customers and present a way in which your productservice can resolve possible problems with these values. Tell the story, define all the desired outcomes and this will sell your product.
Good luck!
1. Strictly define your target audience.
This step is essential not only at the stage of sales but also at the stage of the product design. It's very important to understand the needs and values of potential customers and present them something that they actually want. Here is the trick - if you want to sell your product to some target market you need to find ideal image representation that they would like to identify themselves with. For example trying to find the niche with your sport supplement product you don't need to write and offer to athletes gaining muscle and households trying lose weight. Now everyone is involved into fitness or sport activities so define strictly what is the potential outcome desired for your target audience and market you product accordingly. What problems will be resolved? What benefits will be achieved? It's the key questions that you target audience want to know.
2. Great headlines for your articles and pages.
We live in the very busy world. People consume huge amounts of information at daily basis. Amounts so unmanageable that if you won't create a catching title no one will bother proceed to the main text. Create small Ad Words campaign with minimal budget at test your headlines first. If you want cheaper solution you can your friends or test headlines in Twitter but in this case tracking the real efficiency can become a tough task. Another hint is to create set of headlines and print them. Ask someone to review them briefly and pick the first one that catches attention.
3. Introduce yourself.
For this particular advice it's crucial to choose the right pitch. I've seen thousands of one-page sites where authors introduce themselves and provide 110% guarantee selling crappy products. I wouldn't even try doing that. People don't believe in 1-paged sites anymore because of that. Dupe hunting competition is too high at this market so forget about such methods. Also I don't think that you want sell any bu***hit to people and introduce yourself at this page. If you are running the blog or product-oriented site you need to introduce yourself at the separate page. Also you need to project your own success to make people believe that you selling the right thing. You don't need to lie and be importunate just highlight your strengths and features that can help you to sell.
4. Reviews and feedback.
Place several positive reviews at your site from people who already bought it. This is critical for your sales. Don't create these reviews by yourself for several reasons. First of all it's noticeable, secondly it's better to ask your friends to try your product and create a review because it will add fresh thoughts and truthfulness. The reviews don't have to be 100% positive - minor shortcoming and downsides are not the problem. You can edit this feedback slightly but don't write reviews by yourself. Another great thing about reviews you can market your product in way when customers will write reviews at their on pages or blogs. This will not only add dignified appearance for your product but also can provide you with so necessary back links.
5. Clearly define all product benefits.
Describe how your product can be useful for your potential client with real examples. Don't describe what it does or how it looks - this text need to be about your client and his needs not about the product. Pick 2-3 key values for your target customers and present a way in which your productservice can resolve possible problems with these values. Tell the story, define all the desired outcomes and this will sell your product.
Good luck!
SHARE
