Online videos are among the highest ROI activities that a business can undertake, especially small and medium businesses without the leverage of a corporate sized marketing budget.
The prevalence of the Internet gives the company on a budget the tools to compete with the multinational corporation, even outpacing it in some areas.
Video production for the web costs much less than does video production for TV or even audio production for radio.
Internet videos can be produced for as little as the cost of a high definition video camera (which averages around US $500).
Videos online also provide a much greater return on investment than do advertisements on any of the traditional advertising mediums.
Once a video is placed on a video web sharing site, it works for the company 24 hours a day, 7 days a week, 365 days a year into perpetuity.
Placing a video on multiple sites also gives it increased visibility.
Although TV is still said to have the widest broadcasting basis, this does not mean that a TV ad reaches more people in totality than does an online video, when time vs.
money spent is calculated.
Online videos also offer many more new, exciting ways to interact with the consumer.
Everyday tools that are included with modern video game systems have the ability to make a multi touch, interactive whiteboard video for two way online communication with the consumer base.
Whiteboard video is among the cheapest type of video to produce, but Internet users are much less concerned with production quality than they are with content [Forbes Online].
Often, since the cost of producing and maintaining a video web presence online is so much cheaper than any traditional ad service, even a company on a limited marketing budget will have the funds to further leverage their production and hire a company for video marketing services.
A good video marketing services company can place your video not only on the major video sharing sites, but also on smaller video sharing sites, messageboards, and forums which pertain to the industry of a client's business specifically.
This type of placement gives the added benefit of increased efficiency, and freeing up company manpower to focus on the tasks that pertain more directly to the day to day operations of the company.
This in turn frees up the executives to think more strategically about the long term success of the company.
On top of all this, videos have the potential to go viral.
Most viral videos are humorous in some way, and can give a business an unexpected boost at any time.
The prevalence of the Internet gives the company on a budget the tools to compete with the multinational corporation, even outpacing it in some areas.
Video production for the web costs much less than does video production for TV or even audio production for radio.
Internet videos can be produced for as little as the cost of a high definition video camera (which averages around US $500).
Videos online also provide a much greater return on investment than do advertisements on any of the traditional advertising mediums.
Once a video is placed on a video web sharing site, it works for the company 24 hours a day, 7 days a week, 365 days a year into perpetuity.
Placing a video on multiple sites also gives it increased visibility.
Although TV is still said to have the widest broadcasting basis, this does not mean that a TV ad reaches more people in totality than does an online video, when time vs.
money spent is calculated.
Online videos also offer many more new, exciting ways to interact with the consumer.
Everyday tools that are included with modern video game systems have the ability to make a multi touch, interactive whiteboard video for two way online communication with the consumer base.
Whiteboard video is among the cheapest type of video to produce, but Internet users are much less concerned with production quality than they are with content [Forbes Online].
Often, since the cost of producing and maintaining a video web presence online is so much cheaper than any traditional ad service, even a company on a limited marketing budget will have the funds to further leverage their production and hire a company for video marketing services.
A good video marketing services company can place your video not only on the major video sharing sites, but also on smaller video sharing sites, messageboards, and forums which pertain to the industry of a client's business specifically.
This type of placement gives the added benefit of increased efficiency, and freeing up company manpower to focus on the tasks that pertain more directly to the day to day operations of the company.
This in turn frees up the executives to think more strategically about the long term success of the company.
On top of all this, videos have the potential to go viral.
Most viral videos are humorous in some way, and can give a business an unexpected boost at any time.
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