A preview is a simple but extremely effective technique you can use to build audience interest during your speeches.
A preview simply consists of a short synopsis of the benefits your speech will provide the audience said at the beginning of your speech.
Just like a movie preview, your speech preview should excite the audience while also giving them a sense of what your speech will be about.
There's a simple 2-step process to using "previews" effectively in your own speeches and presentations: 1.
List The Top 3 Benefits Of Your Speech Think of the top 3 benefits your audience will gain after hearing your speech.
Will they become better informed of a key policy, increase their marketing prowess, become more self-confident, etc.
The biggest mistake I see speakers make when giving previews is that they list the topics of their speech and not the benefits.
Instead of saying "My speech will cover how to purchase a used car," you should instead be saying "After this speech, you will have the knowledge and tools you need to never buy a lemon (poor car) again.
" Notice how the second preview is oriented around the needs of the audience ("you will have the knowledge") whereas the first preview is a boring outline.
2.
Structure Your Speech Around The Benefits Mentioned In The Preview There's nothing more annoying than a misleading preview for a movie.
Likewise, if you're going to use a preview in your speech, be sure that the rest of your speech is organized by the benefits mentioned in your preview.
It doesn't have to be explicit, but don't make your audience dig through your content to find the benefits you promised them.
If you can learn to use previews effectively in your speeches and presentations, you will be well on your way to becoming an accomplished speaker.
Just as a great movie preview can get you excited about seeing the actual movie, your speech previews should have the same effect on your audience.