Article marketing has a lot of benefits including branding you as an expert and sending you traffic.
You show your expertise by sharing valuable content within the article itself, and then transition the reader to the resource box which will then send visitors to your own website or blog.
What Is The Resource Box? Let's start by clarifying exactly what the resource box it.
At the end of each article at this and other article directories, you will find a paragraph or two that tell you a little more about the author or his or her website.
It usually includes 1 to 3 links back to the site where you can often learn more, sign up for a newsletter or download a free report.
The resource box is the main reason why we write and submit articles.
It's a way to get word out about ourselves and our online properties.
Why Is It Important? Your resource box may be the most important part of your entire article.
Sure you want to pay attention to crafting interesting titles to get someone to read the article in the first place and you want to show off your expertise in what you write, but none of it will do you any good if you can't convince the reader at the end to click through to your site.
The link within the resource box not only sends you traffic; it can also help the page you are linking to rank well in the search engines.
2 Different Ways To Include Links In Your Resource Box Now let's talk about how we can go about including links in at the end of our articles.
There are two different ways to do this.
Before we discuss each, I want to give you one quick tip.
Make an effort to have your article flow well into your resource box.
Make it an extension of your article so the reader will automatically keep reading and then click on the link for more information.
Take a look at the the end of this article for an example.
Once we have the resource box written, it's time to include links.
There are two different ways to do this.
The Strait Link - The easiest thing to do is to simply go to your website and copy and paste the url from the browser address bar.
Then paste that link into your resource box.
Most article directories will automatically convert the link to a clickable link.
Keyword Rich Anchor Text Link - My favorite way to include links is to use keyword rich anchor text.
This means that I use my main keyword ("affiliate marketing blog") for example and then have that text hyperlinked to my website homepage.
Again, look at the resource box as an example.
You use simple html code and the <a href="/links/?u=...
"> tag to create the link.
If you are not sure how to do this, Google "html link" or "anchor text html" for the code and an explanation on how to write it.
It's pretty simple and once you've done it a few times, it will become second nature.
Where Should You Link To? Last but not least you may be wondering what pages on your site you should link to.
I like to send 50% of all links in my resource boxes to my homepage, and the other 50% to individual blog posts and articles on my site.
You show your expertise by sharing valuable content within the article itself, and then transition the reader to the resource box which will then send visitors to your own website or blog.
What Is The Resource Box? Let's start by clarifying exactly what the resource box it.
At the end of each article at this and other article directories, you will find a paragraph or two that tell you a little more about the author or his or her website.
It usually includes 1 to 3 links back to the site where you can often learn more, sign up for a newsletter or download a free report.
The resource box is the main reason why we write and submit articles.
It's a way to get word out about ourselves and our online properties.
Why Is It Important? Your resource box may be the most important part of your entire article.
Sure you want to pay attention to crafting interesting titles to get someone to read the article in the first place and you want to show off your expertise in what you write, but none of it will do you any good if you can't convince the reader at the end to click through to your site.
The link within the resource box not only sends you traffic; it can also help the page you are linking to rank well in the search engines.
2 Different Ways To Include Links In Your Resource Box Now let's talk about how we can go about including links in at the end of our articles.
There are two different ways to do this.
Before we discuss each, I want to give you one quick tip.
Make an effort to have your article flow well into your resource box.
Make it an extension of your article so the reader will automatically keep reading and then click on the link for more information.
Take a look at the the end of this article for an example.
Once we have the resource box written, it's time to include links.
There are two different ways to do this.
The Strait Link - The easiest thing to do is to simply go to your website and copy and paste the url from the browser address bar.
Then paste that link into your resource box.
Most article directories will automatically convert the link to a clickable link.
Keyword Rich Anchor Text Link - My favorite way to include links is to use keyword rich anchor text.
This means that I use my main keyword ("affiliate marketing blog") for example and then have that text hyperlinked to my website homepage.
Again, look at the resource box as an example.
You use simple html code and the <a href="/links/?u=...
"> tag to create the link.
If you are not sure how to do this, Google "html link" or "anchor text html" for the code and an explanation on how to write it.
It's pretty simple and once you've done it a few times, it will become second nature.
Where Should You Link To? Last but not least you may be wondering what pages on your site you should link to.
I like to send 50% of all links in my resource boxes to my homepage, and the other 50% to individual blog posts and articles on my site.
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