Using article marketing to promote your business and products gives good results.
Most experts recommend that you should write as many articles as you can write.
However, it is also necessary that you write high quality articles.
Here are 5 pointers to help you improve the quality of your article marketing efforts.
1.
Give value: When you give information and solutions to your readers, you are giving them value.
They are not interested in who you are and what you do but they will trust you when you give them information that helps them.
you must first find out what your target audience wants and then give that information in your article.
2.
Talk to your reader: When you are writing articles for marketing, you need to write in a style that is different from writing theoretical articles.
You are not writing to educate the prospect in some subject.
But you are giving pointed information that helps him solve his problems.
So talk to your reader in the article i.
e.
you must write in a conversational style.
This is like writing some piece of advice to your friend.
3.
Stay on task: When you are writing as an expert, it is tempting to include a host of other information that is related to your topic to make an extensive article.
however, you need to control this urge and limit your writing only to the narrow focus of the article.
if you really have information that you cannot exclude, consider writing a series of articles to cover the content.
4.
Write clean language: The grammar and the style of writing greatly influences the perception of the reader towards you as a person.
If you are making spelling mistakes and grammatical errors, then it creates a negative perception which is difficult to rectify even if the article content is exceptional.
So before submitting, make sure you review it.
5.
Make a call to action: Article marketing is not just about writing articles and letting it take care of the marketing.
you need to put in an exclusive call to action.
assume that the reader has loved your article and wants to know more about the topic or to know more about your offerings.
So you need to mention some text in your resource box that tells the reader what he can do to find out more.
If you are a serious article marketer, the above tips will surely help you spruce up your article marketing campaigns.
Make sure you understand each point and then implement them.
Most experts recommend that you should write as many articles as you can write.
However, it is also necessary that you write high quality articles.
Here are 5 pointers to help you improve the quality of your article marketing efforts.
1.
Give value: When you give information and solutions to your readers, you are giving them value.
They are not interested in who you are and what you do but they will trust you when you give them information that helps them.
you must first find out what your target audience wants and then give that information in your article.
2.
Talk to your reader: When you are writing articles for marketing, you need to write in a style that is different from writing theoretical articles.
You are not writing to educate the prospect in some subject.
But you are giving pointed information that helps him solve his problems.
So talk to your reader in the article i.
e.
you must write in a conversational style.
This is like writing some piece of advice to your friend.
3.
Stay on task: When you are writing as an expert, it is tempting to include a host of other information that is related to your topic to make an extensive article.
however, you need to control this urge and limit your writing only to the narrow focus of the article.
if you really have information that you cannot exclude, consider writing a series of articles to cover the content.
4.
Write clean language: The grammar and the style of writing greatly influences the perception of the reader towards you as a person.
If you are making spelling mistakes and grammatical errors, then it creates a negative perception which is difficult to rectify even if the article content is exceptional.
So before submitting, make sure you review it.
5.
Make a call to action: Article marketing is not just about writing articles and letting it take care of the marketing.
you need to put in an exclusive call to action.
assume that the reader has loved your article and wants to know more about the topic or to know more about your offerings.
So you need to mention some text in your resource box that tells the reader what he can do to find out more.
If you are a serious article marketer, the above tips will surely help you spruce up your article marketing campaigns.
Make sure you understand each point and then implement them.
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