Blog posts are such a terrific way of learning new things without having to read an entire eBook or book.
But I'll click away faster than you can say "jack rabbit" if I spot these blog post problems: White type on reverse - really, have you ever tried to read this for more than one sentence in a headline? Small type size - not everyone has the eyes of a 22-year-old.
Long paragraphs - give readers' eyes a rest by splitting long paragraphs into shorter paragraphs.
Sentences that go on and on - period use can improve readability.
Show-off large words - when everyday words will do as well.
Long posts - when a shorter post, the result of revising a first-draft longer post, can more effectively get across the information.
No line of white space between paragraphs - the eyes particularly need that quick moment of rest when reading online.
Now that I've covered the obstacles to ease of reading for blog posts, are there additional elements that can make reading a post even better? One such element is the use of boldface like the sentence above to signal a shift in the subject.
This boldface also breaks up the monotony of blocks of type.
Another element related to this technique: This element is using boldface for short subheads between sections as used above.
Using only "Another element" is not effective because there's not enough info for a person who skims posts, but "Another element related to this technique" is enough info.
An illustration is usually effective at drawing the eye into a post.
You can buy royalty-free illustrations at such sites as istock.
com to accompany your posts.
And to repeat this element again because it is so important - short paragraphs please! Why is it that so many blog posts go on and on? Presumably because the writers believe that they must include every little thing related to the post topic.
But that's what books and ebooks are for.
Blog posts are information snipped into palatable pieces that the blog's readers can consume quickly before moving on to the next blog or website or social media site.
If you have a great deal to say on one subject, cut a long post into shorter segments and run a series.
You can link between the posts to ensure that people can easily find the rest of the series.
Most writers write to be read.
Creating long, dense blocks of content on the Internet is not conducive to having people read your writing.
In conclusion, if you've gone to the effort of writing a blog post, go the extra mile and review your post with the intent of making it easy for your readers to read what you've written.
But I'll click away faster than you can say "jack rabbit" if I spot these blog post problems: White type on reverse - really, have you ever tried to read this for more than one sentence in a headline? Small type size - not everyone has the eyes of a 22-year-old.
Long paragraphs - give readers' eyes a rest by splitting long paragraphs into shorter paragraphs.
Sentences that go on and on - period use can improve readability.
Show-off large words - when everyday words will do as well.
Long posts - when a shorter post, the result of revising a first-draft longer post, can more effectively get across the information.
No line of white space between paragraphs - the eyes particularly need that quick moment of rest when reading online.
Now that I've covered the obstacles to ease of reading for blog posts, are there additional elements that can make reading a post even better? One such element is the use of boldface like the sentence above to signal a shift in the subject.
This boldface also breaks up the monotony of blocks of type.
Another element related to this technique: This element is using boldface for short subheads between sections as used above.
Using only "Another element" is not effective because there's not enough info for a person who skims posts, but "Another element related to this technique" is enough info.
An illustration is usually effective at drawing the eye into a post.
You can buy royalty-free illustrations at such sites as istock.
com to accompany your posts.
And to repeat this element again because it is so important - short paragraphs please! Why is it that so many blog posts go on and on? Presumably because the writers believe that they must include every little thing related to the post topic.
But that's what books and ebooks are for.
Blog posts are information snipped into palatable pieces that the blog's readers can consume quickly before moving on to the next blog or website or social media site.
If you have a great deal to say on one subject, cut a long post into shorter segments and run a series.
You can link between the posts to ensure that people can easily find the rest of the series.
Most writers write to be read.
Creating long, dense blocks of content on the Internet is not conducive to having people read your writing.
In conclusion, if you've gone to the effort of writing a blog post, go the extra mile and review your post with the intent of making it easy for your readers to read what you've written.
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