Sony Ericsson, a joint venture between Japan-based consumer electronics giant, Sony Corporation and Ericsson, a leading Swedish telecommunications service provider.
Sony Ericsson phones segments its phones in to various categories, which include -Talk and Text phones -Camera phones -Music phones -Design phones and -Phones for web and email There is a wide variety of phone models encompassing a combination of the above features and different types of configurations and designs.
The product mix is strategically designed to meet the ever-increasing demand for all-encompassing features across different types of media and devices.
Product Mix The product mix and operator tie-ups for Sony Ericsson are described below J series - Low end phones or junior series.
Also referred to as candy bar phones D series - Low to mid segment, Exclusive Network Operator: T-Mobile/Deutsche Telecom F series - Low to mid segment, Exclusive Network Operator: Vodafone M series - Mid end smart phones with focus on messaging K series - Low to high-end segment.
Dual front design with cameras, branded under CyberShot P series - High end smart phones.
S series - Mid to High- end slider type phones T series - Low to high-mid range.
Its a remake of pervious Ericsson products.
Also this is fashion/style focused V series - Mid to high segment.
Exclusive Network Operator: Vodafone W series - Low to high category phones under the brand 'Walkman' Z series - Low to high-mid segment, these are basically clamshell mobile phones Sony Ericsson also boasts of various bundled products (suites) of products that enable convergence of various media like voice, text, pictures, video, etc.
Product Support Customers have the option to upgrade or extend features or components, which include setting up an email, picture messages, internet access and wireless applications that integrate information sharing between phone and desktop computers or even laptops.
In addition to this Sony Ericsson web site has a knowledge base of all products, which contain product manuals, interactive presentations and comprehensive instruction/product details.
Sony Ericsson developer world is a dedicated web portal aimed at helping professional wireless developers.
Lastly, customers benefit from online help, where they can get advice or solutions for their problems, queries about their phone, components, features or its application.
This forum enables developers to update themselves regarding the latest developments and optimizes the time to market.
Sony Ericsson phones segments its phones in to various categories, which include -Talk and Text phones -Camera phones -Music phones -Design phones and -Phones for web and email There is a wide variety of phone models encompassing a combination of the above features and different types of configurations and designs.
The product mix is strategically designed to meet the ever-increasing demand for all-encompassing features across different types of media and devices.
Product Mix The product mix and operator tie-ups for Sony Ericsson are described below J series - Low end phones or junior series.
Also referred to as candy bar phones D series - Low to mid segment, Exclusive Network Operator: T-Mobile/Deutsche Telecom F series - Low to mid segment, Exclusive Network Operator: Vodafone M series - Mid end smart phones with focus on messaging K series - Low to high-end segment.
Dual front design with cameras, branded under CyberShot P series - High end smart phones.
S series - Mid to High- end slider type phones T series - Low to high-mid range.
Its a remake of pervious Ericsson products.
Also this is fashion/style focused V series - Mid to high segment.
Exclusive Network Operator: Vodafone W series - Low to high category phones under the brand 'Walkman' Z series - Low to high-mid segment, these are basically clamshell mobile phones Sony Ericsson also boasts of various bundled products (suites) of products that enable convergence of various media like voice, text, pictures, video, etc.
Product Support Customers have the option to upgrade or extend features or components, which include setting up an email, picture messages, internet access and wireless applications that integrate information sharing between phone and desktop computers or even laptops.
In addition to this Sony Ericsson web site has a knowledge base of all products, which contain product manuals, interactive presentations and comprehensive instruction/product details.
Sony Ericsson developer world is a dedicated web portal aimed at helping professional wireless developers.
Lastly, customers benefit from online help, where they can get advice or solutions for their problems, queries about their phone, components, features or its application.
This forum enables developers to update themselves regarding the latest developments and optimizes the time to market.
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