Without a product you have no business .
And in the information marketing business product development or product creation is paramount.
Here we discuss four of the most common options for product creation for the webinfopreneur.
First, we need a definition or two.
An infopreneur is an entrepreneur that sells information.
A webinfopreneur is an inforpreneur that primarily uses the internet for his information marketing.
This information can be in any format that can deliver the information.
Formats can include books, digital books (e-books), special reports, workbooks, and booklets, or any other format which can be used to deliver information.
This article focuses on written reports but each of the four product creation options can also be used for most other formats as well.
Option 1: You can write or produce your own information product.
For those who have the product knowledge and the writing ability, this is not a bad option.
There are many sources available to you through the internet itself to learn the writing process.
If however, you are like most internet newbies (and many of the gurus), this option requires too much writing skill, subject expertise, and niche marketing research.
If you feel comfortable with this option, use it.
If not, try one of the other three.
Option 2: You can hire a ghostwriter.
Now this option requires a little more up-front investment since you have to pay someone else to write or produce the product for you.
It is one of the best choices if you can afford it.
But if you are limited in funds, this is another option that can be left until you have come a little closer to "guru" status.
It has been said that ghostwriters are one of the secret weapons of internet gurus.
Again, a little Google research can find you a ghostwriter if you wish to go this route.
Option 3: You can purchase products with resell rights .
This is one of the quickest ways to obtain an information product.
Buying the resell rights to products already produced can get you going almost immediately.
These products come with "private label rights" which allow you to resell them and in some cases have no publication restrictions whatsoever.
You have to be careful with this option.
These products are sold with varying degrees of rights.
Some remain under the ownership of the creator and only give you rights to resell them.
In this case you usually have to have a reference in the work that recognizes the creator.
The best products are the ones that have no restrictions on them.
In this case, you can re-write them, revise them, attribute the authorship to yourself, and sell them at any price you please.
This option is worth considering but in many cases the authors have sold the rights to many others and you run the risk of having dozens of competitors with the same exact product as you.
Option 4: Use public domain works .
These are works that are out of copyright and available for you to use in anyway you see fit.
I have discussed this in more detail in another ezine article on public domain works.
It has its limitations due to the age of many of these works.
They may have to be updated considerably to fit your present day market niche.
However, they are free and freely available.
Each of these options offer viable product creation choices for the webinfopreneur, but only you know what best fits your situation.
The main task is to get a product or products as quickly as possible using whichever option best suits your personal and financial situation.
And in the information marketing business product development or product creation is paramount.
Here we discuss four of the most common options for product creation for the webinfopreneur.
First, we need a definition or two.
An infopreneur is an entrepreneur that sells information.
A webinfopreneur is an inforpreneur that primarily uses the internet for his information marketing.
This information can be in any format that can deliver the information.
Formats can include books, digital books (e-books), special reports, workbooks, and booklets, or any other format which can be used to deliver information.
This article focuses on written reports but each of the four product creation options can also be used for most other formats as well.
Option 1: You can write or produce your own information product.
For those who have the product knowledge and the writing ability, this is not a bad option.
There are many sources available to you through the internet itself to learn the writing process.
If however, you are like most internet newbies (and many of the gurus), this option requires too much writing skill, subject expertise, and niche marketing research.
If you feel comfortable with this option, use it.
If not, try one of the other three.
Option 2: You can hire a ghostwriter.
Now this option requires a little more up-front investment since you have to pay someone else to write or produce the product for you.
It is one of the best choices if you can afford it.
But if you are limited in funds, this is another option that can be left until you have come a little closer to "guru" status.
It has been said that ghostwriters are one of the secret weapons of internet gurus.
Again, a little Google research can find you a ghostwriter if you wish to go this route.
Option 3: You can purchase products with resell rights .
This is one of the quickest ways to obtain an information product.
Buying the resell rights to products already produced can get you going almost immediately.
These products come with "private label rights" which allow you to resell them and in some cases have no publication restrictions whatsoever.
You have to be careful with this option.
These products are sold with varying degrees of rights.
Some remain under the ownership of the creator and only give you rights to resell them.
In this case you usually have to have a reference in the work that recognizes the creator.
The best products are the ones that have no restrictions on them.
In this case, you can re-write them, revise them, attribute the authorship to yourself, and sell them at any price you please.
This option is worth considering but in many cases the authors have sold the rights to many others and you run the risk of having dozens of competitors with the same exact product as you.
Option 4: Use public domain works .
These are works that are out of copyright and available for you to use in anyway you see fit.
I have discussed this in more detail in another ezine article on public domain works.
It has its limitations due to the age of many of these works.
They may have to be updated considerably to fit your present day market niche.
However, they are free and freely available.
Each of these options offer viable product creation choices for the webinfopreneur, but only you know what best fits your situation.
The main task is to get a product or products as quickly as possible using whichever option best suits your personal and financial situation.
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