Let us get one thing straight at the start; most new online business start-ups fail.
They fail for all sorts of reasons but the two most common are wasting money and taking bad advice.
Be absolutely sure of one thing: the different channels of sales, marketing and distribution on land (traditional business) all have a set of well-known tried and tested principles and procedures that have to be followed.
Exactly the same applies online except that all the principles and methods are different.
The principles and methods do exist for us online and they have to be followed to eliminate any gamble.
First let us get the money gamble removed from the picture.
You do need to invest, so let us look at ways to avoid wasting money.
You need to keep very focussed on what you are trying to achieve and you should have a very good idea what your business is going to look like.
That is to say, do you need a website and if you do is to be a social site or a product based site, or both or two separate sites.
However you choose to publicise your offering, do that first.
Do not even think about doing anything else until you have finished you website's.
Because the Internet is developing the are hundreds of free website tools available.
Use them because you will learn an awful lot just by following the suppliers rules.
This exercise will take you a while but it well worth the effort.
OK now that you have your offering available to publicise, stop.
Think of your target market and imagine how you are going to get the right people to visit your site.
Believe me, just as with a land based business you can spend a fortune on marketing and get precisely nowhere.
Take some advice, spend some time searching and chose an advice source carefully, there are hundreds about and often they are mentor one-to-one people or businesses, you may have to pay but do it.
Another way to develop your own skills is to very carefully select and buy 'how to' manuals.
Again this will save you a lot of money.
You can always get people to do things for you but it is expensive and rarely as good as your own work.
So much money is frittered away on building websites and product marketing, so instilling self-discipline and focus will not only get you started but do so at a cost controlled by you.
Just as important you will have learned a tremendous amount by doing a good deal of it yourself.
All the costs you incur from this point are totally controllable and you should now be investing in efficiencies.
Get yourself an Emailer account, it costs little, is a fantastic tool and saves a bomb in time.
Keep your hardware in peak condition, make sure your communication channels remain open and effective.
Never forget that honesty and quality are paramount in this industry.
They fail for all sorts of reasons but the two most common are wasting money and taking bad advice.
Be absolutely sure of one thing: the different channels of sales, marketing and distribution on land (traditional business) all have a set of well-known tried and tested principles and procedures that have to be followed.
Exactly the same applies online except that all the principles and methods are different.
The principles and methods do exist for us online and they have to be followed to eliminate any gamble.
First let us get the money gamble removed from the picture.
You do need to invest, so let us look at ways to avoid wasting money.
You need to keep very focussed on what you are trying to achieve and you should have a very good idea what your business is going to look like.
That is to say, do you need a website and if you do is to be a social site or a product based site, or both or two separate sites.
However you choose to publicise your offering, do that first.
Do not even think about doing anything else until you have finished you website's.
Because the Internet is developing the are hundreds of free website tools available.
Use them because you will learn an awful lot just by following the suppliers rules.
This exercise will take you a while but it well worth the effort.
OK now that you have your offering available to publicise, stop.
Think of your target market and imagine how you are going to get the right people to visit your site.
Believe me, just as with a land based business you can spend a fortune on marketing and get precisely nowhere.
Take some advice, spend some time searching and chose an advice source carefully, there are hundreds about and often they are mentor one-to-one people or businesses, you may have to pay but do it.
Another way to develop your own skills is to very carefully select and buy 'how to' manuals.
Again this will save you a lot of money.
You can always get people to do things for you but it is expensive and rarely as good as your own work.
So much money is frittered away on building websites and product marketing, so instilling self-discipline and focus will not only get you started but do so at a cost controlled by you.
Just as important you will have learned a tremendous amount by doing a good deal of it yourself.
All the costs you incur from this point are totally controllable and you should now be investing in efficiencies.
Get yourself an Emailer account, it costs little, is a fantastic tool and saves a bomb in time.
Keep your hardware in peak condition, make sure your communication channels remain open and effective.
Never forget that honesty and quality are paramount in this industry.
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