Let us talk about Social Media Marketing (SMM) first.
SMM proves very beneficial to gain exposure and publicity for a small business unit.
Over the wide ranging internet, there are many tools through which one can market one's business and connect to the social media.
Blogging is the basic and foremost means through which you can let the world know about your business, your services and products.
It is an informal way of putting your message across to the concerned parties.
It serves as an efficient platform to showcase the company's updates, releases and references.
Blogging sites include Blogger, Wordpress etc.
The next tool for successful SMM or brand design is micro Blogging.
This is similar to Blogging however, it has restricted characters and one only has the option of a few words.
The best example of micro Blogging website is Twitter.
Another means that has improved SMM is the participation in social networking websites like Facebook.
These sites serve as a public forum and a virtual way of connecting with customers and clients.
Lastly there are social bookmarking sites where one can submit the webpages, the articles and the blogs.
This is a way of coming into the visibility of users in the online media.
When we turn to Social Media Optimization, we see not much difference expect for the change in one word.
Concentrating on the word Optimization, we can draw that SMO is all about generating popularity (like SMM) but with a difference.
In order to conduct SMO for a webpage firstly there is a need to increase the linkability.
This simply means that distributing your webpage's links at the right places all across the online world to be in the visibility of potential customers.
Secondly, appearing on top bookmarking sites is essential and therefore the insertion of tags like "add to del.
icio.
us" makes the tagging process easier.
Appearing in the initial pages of searches is the motive after all and for that one aspect is inbound links.
Have as many inbound links as possible for your website through your blogs etc.
This boosts the webpage's ranking greatly.
Have flexible content that can be used by many.
Submit it on as many relevant sites to help it travel across the World Wide Web.
SMM proves very beneficial to gain exposure and publicity for a small business unit.
Over the wide ranging internet, there are many tools through which one can market one's business and connect to the social media.
Blogging is the basic and foremost means through which you can let the world know about your business, your services and products.
It is an informal way of putting your message across to the concerned parties.
It serves as an efficient platform to showcase the company's updates, releases and references.
Blogging sites include Blogger, Wordpress etc.
The next tool for successful SMM or brand design is micro Blogging.
This is similar to Blogging however, it has restricted characters and one only has the option of a few words.
The best example of micro Blogging website is Twitter.
Another means that has improved SMM is the participation in social networking websites like Facebook.
These sites serve as a public forum and a virtual way of connecting with customers and clients.
Lastly there are social bookmarking sites where one can submit the webpages, the articles and the blogs.
This is a way of coming into the visibility of users in the online media.
When we turn to Social Media Optimization, we see not much difference expect for the change in one word.
Concentrating on the word Optimization, we can draw that SMO is all about generating popularity (like SMM) but with a difference.
In order to conduct SMO for a webpage firstly there is a need to increase the linkability.
This simply means that distributing your webpage's links at the right places all across the online world to be in the visibility of potential customers.
Secondly, appearing on top bookmarking sites is essential and therefore the insertion of tags like "add to del.
icio.
us" makes the tagging process easier.
Appearing in the initial pages of searches is the motive after all and for that one aspect is inbound links.
Have as many inbound links as possible for your website through your blogs etc.
This boosts the webpage's ranking greatly.
Have flexible content that can be used by many.
Submit it on as many relevant sites to help it travel across the World Wide Web.
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