Definition: WIKIPEDIA - Defines Article Marketing as a type of advertising in which businesses write short articles related to their respective industry.
These articles are made available for distribution and publication in the marketplace.
Well-written content articles released for free distribution have the potential of increasing the authoring business' credibility within its market as well as attracting new clients Overview: -Mental Notes · FREE content shared with others for nothing in return, creates an a marketing stategy focusing on YOU, and in return a greater potential for new LEADS.
· Should take LESS then 3 hours depending on your writing skills.
· ZERO out of pocket money from you · After submitting your article(s) you should see the results of your time immediately Article Marketing is a simple, effective and low-cost way to bring very high quality visitors to your website.
You can establish yourself as an authority in the industry, and build trust with your audience through articles.
You don't have to be an expert writer to have an effective article campaign.
Now your thinking, "Well that's fine and dandy but how can I do this myself?" Are you ready for the answer? Here is your solution to making yourself an expert and providing valuable information that not only helps others but yourself as well.
(Remember our first mental note point?)"Give and ye shall receive.
" STEP-BY-STEP / HOW TO: 1.
Define Your Target Audience- Who's attention are you trying to grab? 2.
Select Your Keyword- Are you optimizing your headline? 3.
Select Your Topic- What do you plan to write about? 4.
Select Your Article's Angle - Did you know you can write the same topic 5 different ways? 5.
Write Your Article- Trust me.
Its EASIER then you think.
6.
Write Your Article Title- Now go back and change your title.
Im sure you can do batter.
1.
TARGET YOUR AUDIENCE: Defining your target audience is crucial.
Many marketers are to broad and leave things open to suggestion.
Your article should target a specific group.
Fore example: " People who want to market online.
" This is very broad as there are many different marketing strategies.
(Hint: Article Marketing is one of them).
Whether your targeting people just like you or a different market there are questions you need to keep in mind.
Your Audience: 1.
What do they do for a living? 2.
What struggles do they face? 3.
What is important to them? 4.
What are their values? 5.
What is their current income? 6.
What are their income goals? 7.
What types of activities do they enjoy? 8.
What is their definition of success? 9.
Do they use any industry specific "lingo" or terminology? 2.
KEYWORDS: I'm going to keep this part short and sweet with an example.
Short-tailed keyword: Home business Long-tailed keyword: Home Business and Marketing Online See the difference? Take your time and optimize your keywords to "optimize" your results and search results.
Whether you get this or not the rule of thumb is that the longer and detailed the better.
3.
SELECTING YOUR TOPIC: Select something you want to write about.
Make it something that you had trouble with and figured out a solution for.
Make sure your topic is meaningful.
"You CATCH more bee's with honey.
" Its always better to have a solution for a problem because your probably not alone.
The more readers you catch in your target audience the better your article is and the better your outcome will be.
(Hint: Remember your topic should be a LONG-TAILED topic) "Home business and marketing online" or "How to know if your home marketing business is the best online?" Homework: Write down the TOP 5 things you struggled with concerning a topic.
Now write down the TOP 5 solutions to that problem.
Its that easy.
Remember your topic should draw your readers attention.
What topics would grab your attention? Solve them then write about them.
5.
THE ANGLE Every article has its own vantage point.
An angle that the writer addresses to the masses (Target Audience).
By simply changing the view point (angle) you can change the nature of your topic and keywords.
For example: 1.
How-to article 2.
Review article 3.
Problem, then solution article (define a problem, provide the solution) 4.
Personal experience article 5.
Comparison article (compare your former profession to Your new profession) 6.
WRITE, WRITE, WRITE Now you have the tools and knowledge of how to write GREAT articles.
What are you waiting for? Go write your articles.
Its easier then you think.
Don't worry about making them perfect.
The key now is not to waist to much time on any single article.
That's what your research is for.
Find a problem and a solution and share it.
Its that easy.
(SUMMARY) - HERE IS YOUR TEMPLATE: TOPIC 1.
MAIN POINT#1 (One sentence each) 2.
MAIN POINT#2 3.
MAIN POINT#3 MAIN POINT #1 1.
BACK-UP SENTENCE 2.
BACK-UP SENTENCE 3.
BACK-UP SENTENCE 4.
BACK-UP SENTENCE 5.
BACK-UP SENTENCE MAIN POINT #2 1.
BACK-UP SENTENCE 2.
BACK-UP SENTENCE 3.
BACK-UP SENTENCE 4.
BACK-UP SENTENCE 5.
BACK-UP SENTENCE MAIN POINT #3 1.
BACK-UP SENTENCE 2.
BACK-UP SENTENCE 3.
BACK-UP SENTENCE 4.
BACK-UP SENTENCE 5.
BACK-UP SENTENCE SUMMARIZE WHAT YOU JUST WROTE You're finished.
HERE IS TO YOUR SUCCESS.
-"All misfortune is but a stepping stone to fortune.
- Henry David Thoreau"