The presentation of your business is paramount to its success.
Often as small business owners or even just busy business owners it can be very easy to fall into the trap of doing something quickly.
We all know the pace of business is crazy and if your business can not keep up with the frantic pace of others you can quickly start losing tons of potential clients.
However just getting things done is not always the best way to earn customers or build a business.
Often by just tweaking a few of the things that a business does everyday can make a huge difference.
For example do you use good quality letterhead paper when sending out proposals? Many business owners will state that this is useless and so much is done electronically or by fax that good quality letterhead paper is a useless expense and a thing of the past.
At times it can be pretty hard to refute this.
While it is true that more and more communication is sent by email and a lot less formal then even a decade ago there are some things that will stil hurt your business expansion very quickly.
One thing that can rapidly damage a business is the image they portray.
For example if you simply send out a bunch of proposals to clients by fax to get them out quick and never follow up with a formal proposal on great quality paper with an exceptional letterhead then you are sacrificing your business' image.
However, if you really put in a little extra effort and very little extra cost and use good quality letterhead papers to follow up a faxed or email proposal with a hard copy written proposal you will be doing wonders for your business image.
You will establish yourself as a quality business that does quality work and also demand a higher price and higher clientele base.
This will lead to your business winning more contracts, forming better partner relationships and become a trustworthy business with a reputation for quality.
It sounds kind of silly and old fashioned to some people's ear however those that take the time know how important it is.
If you want to portray yourself as a professional company then you must go out and use the best products from top to bottom.
This includes sending correspondence on good quality letterhead paper with matching envelopes if at all possible.
So what should you look for in a quality paper? Stick With Tradition 99.
9% of the time it is advisable to simply stick with tradition when selecting the proper stationary and letterhead paper for your business.
This means finding good quality paper that is either white or ivory.
You want to make sure that your business shows that it knows what a traditional business should do and by using and following the traditions like using good quality white or ivory stationary your business will establish this knowledge.
Sure if you are an artistic or cutting edge company you might want to break tradition and this would not apply to you but in 99.
9 percent of the cases stick with a white or ivory paper.
If your business does wants to be more cutting edge then try a light colored paper like a soft gray or other color that might fit with your particular business.
What About The Finish This is kind of a matte of personal choice and the type of company selecting the paper.
Typically you can find high quality professional letterhead papers with a rough finish or a smooth finish.
This is really up to your own business needs of course.
The most traditional way to go would be a quality white paper with a smooth finish.
However if your company is focused on nature or website design for example you might want to send something that is course and some texture to it.
To Watermark Or Not To Watermark That Is The Question A watermark is a slight indentation or thin spot in the paper that can be seen when the paper is held up to the light.
This typically was used by paper makers to claim their paper.
They each put their own individual unique watermark.
However today a watermark is a nice security feature and also gives the stationary an extra classy feel and look to it.
So typically it is advisable to use a letterhead paper with a watermark.
It will provide a little extra security from your document being copied and it will establish your business as a quality partner.
So if you have not chosen a professional logo or letterhead design yet it is time to get something out there.
Take your time with the design and while you are working on that start scouting out some good quality letterhead paper and stationary sets that include envelopes.
This will help establish your professional image for your clients and help to attract new clients.
Often as small business owners or even just busy business owners it can be very easy to fall into the trap of doing something quickly.
We all know the pace of business is crazy and if your business can not keep up with the frantic pace of others you can quickly start losing tons of potential clients.
However just getting things done is not always the best way to earn customers or build a business.
Often by just tweaking a few of the things that a business does everyday can make a huge difference.
For example do you use good quality letterhead paper when sending out proposals? Many business owners will state that this is useless and so much is done electronically or by fax that good quality letterhead paper is a useless expense and a thing of the past.
At times it can be pretty hard to refute this.
While it is true that more and more communication is sent by email and a lot less formal then even a decade ago there are some things that will stil hurt your business expansion very quickly.
One thing that can rapidly damage a business is the image they portray.
For example if you simply send out a bunch of proposals to clients by fax to get them out quick and never follow up with a formal proposal on great quality paper with an exceptional letterhead then you are sacrificing your business' image.
However, if you really put in a little extra effort and very little extra cost and use good quality letterhead papers to follow up a faxed or email proposal with a hard copy written proposal you will be doing wonders for your business image.
You will establish yourself as a quality business that does quality work and also demand a higher price and higher clientele base.
This will lead to your business winning more contracts, forming better partner relationships and become a trustworthy business with a reputation for quality.
It sounds kind of silly and old fashioned to some people's ear however those that take the time know how important it is.
If you want to portray yourself as a professional company then you must go out and use the best products from top to bottom.
This includes sending correspondence on good quality letterhead paper with matching envelopes if at all possible.
So what should you look for in a quality paper? Stick With Tradition 99.
9% of the time it is advisable to simply stick with tradition when selecting the proper stationary and letterhead paper for your business.
This means finding good quality paper that is either white or ivory.
You want to make sure that your business shows that it knows what a traditional business should do and by using and following the traditions like using good quality white or ivory stationary your business will establish this knowledge.
Sure if you are an artistic or cutting edge company you might want to break tradition and this would not apply to you but in 99.
9 percent of the cases stick with a white or ivory paper.
If your business does wants to be more cutting edge then try a light colored paper like a soft gray or other color that might fit with your particular business.
What About The Finish This is kind of a matte of personal choice and the type of company selecting the paper.
Typically you can find high quality professional letterhead papers with a rough finish or a smooth finish.
This is really up to your own business needs of course.
The most traditional way to go would be a quality white paper with a smooth finish.
However if your company is focused on nature or website design for example you might want to send something that is course and some texture to it.
To Watermark Or Not To Watermark That Is The Question A watermark is a slight indentation or thin spot in the paper that can be seen when the paper is held up to the light.
This typically was used by paper makers to claim their paper.
They each put their own individual unique watermark.
However today a watermark is a nice security feature and also gives the stationary an extra classy feel and look to it.
So typically it is advisable to use a letterhead paper with a watermark.
It will provide a little extra security from your document being copied and it will establish your business as a quality partner.
So if you have not chosen a professional logo or letterhead design yet it is time to get something out there.
Take your time with the design and while you are working on that start scouting out some good quality letterhead paper and stationary sets that include envelopes.
This will help establish your professional image for your clients and help to attract new clients.
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