The largest amateur motor sport racing is motocross. The reason is that motocross racing is relatively inexpensive to get into compared to motor sports that involve automobiles or boats. Motorcycles have fewer moving parts than a car, use less gas, and are generally easier to maintain. Also most states and many cities have local tracks that make practicing and competing easy and inexpensive.
Even though it is relatively inexpensive, the costs can still quickly add up. Besides buying and modifying a bike to compete, you still need to a way to transport the bike to the track, buy gas and oil, get outfitted with a helmet, racing suit, and gloves. Also sooner or later you will have to replace tires, not to mention the cost of repairs – because crashing and breakdowns are a reality in this sport. Despite the relatively inexpensive costs, most motocross racers still dream of one thing … getting a paid sponsorship.
The cold hard reality is that most racers will never get sponsored. The reason is that corporate sponsors are looking for one thing and one thing only; a return on their investment. Most racers that compete on a local level are just small fish in a small pond. At least that’s the way corporate sponsors view it. They have a hard time finding a way to make their investment in you pay off. Â
Sponsors are seeking a return on their investment generally in the way of more sales. The good news is that armed with this knowledge, the average motocross racer can actually use this to his or her advantage when approaching sponsors.
If all the sponsor really wants is more sales, the motocross racer simply needs to find a way to help their sponsor get more customers. One easy way to do that is for the motocross racer to connect the sponsor with their own fan base.
The sad part is that most motocross racers don’t feel like they have a large enough fan base or don’t take the time to build one up. But this is actually the easy part! The internet makes getting fans simple. The social media websites such as Facebook, Myspace, and Twitter all allow for the average motocross racer to build up a base of fans quickly and easily.
Once the racer has built up his fan base, they can simply begin approaching sponsors letting them know that as part of a sponsorship package they will be endorsing the sponsor’s product to their fan base. The larger the fan base the bigger the sponsorship checks.
The internet has made things easier for the average racer and with a little creativity any motocross racer can be getting checks to help offset the costs of competing.
Even though it is relatively inexpensive, the costs can still quickly add up. Besides buying and modifying a bike to compete, you still need to a way to transport the bike to the track, buy gas and oil, get outfitted with a helmet, racing suit, and gloves. Also sooner or later you will have to replace tires, not to mention the cost of repairs – because crashing and breakdowns are a reality in this sport. Despite the relatively inexpensive costs, most motocross racers still dream of one thing … getting a paid sponsorship.
The cold hard reality is that most racers will never get sponsored. The reason is that corporate sponsors are looking for one thing and one thing only; a return on their investment. Most racers that compete on a local level are just small fish in a small pond. At least that’s the way corporate sponsors view it. They have a hard time finding a way to make their investment in you pay off. Â
Sponsors are seeking a return on their investment generally in the way of more sales. The good news is that armed with this knowledge, the average motocross racer can actually use this to his or her advantage when approaching sponsors.
If all the sponsor really wants is more sales, the motocross racer simply needs to find a way to help their sponsor get more customers. One easy way to do that is for the motocross racer to connect the sponsor with their own fan base.
The sad part is that most motocross racers don’t feel like they have a large enough fan base or don’t take the time to build one up. But this is actually the easy part! The internet makes getting fans simple. The social media websites such as Facebook, Myspace, and Twitter all allow for the average motocross racer to build up a base of fans quickly and easily.
Once the racer has built up his fan base, they can simply begin approaching sponsors letting them know that as part of a sponsorship package they will be endorsing the sponsor’s product to their fan base. The larger the fan base the bigger the sponsorship checks.
The internet has made things easier for the average racer and with a little creativity any motocross racer can be getting checks to help offset the costs of competing.
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