The roman empire lasted quite a while before it succumbed to the tide of history. The third reich was supposed to last as long but didn't see out a decade. And the reign of Australia's leading real estate portal - realestate.com.au - is now also under threat.
The massive industry leading website is one of the largest real estate sites in the online world but it's junior brother ( domain.com.au ) is about to teach the old boy something about giving your customers what they want.
This week, little brother domain.com.au, staged quite an amazing coup when it announced a partnering with none other than the online monolith ebay.
In a move that has the potential to utterly alter the face of real estate marketing in Australia, Domain.com.au has teamed with ebay to display their listings on the huge ebay marketplace.
This means that Domain's already very substantial traffic will now swell with the addition of the ebay deal.
How realestate.com.au is going to react to this threat to their market share will be most compelling viewing for the real estate public in Australia.
The real estate scene in the country is totally dominated by the two leading real estate websites and it's really a case of daylight in third place.
No doubt realestate.com.au won't ( and can't )take this development lying down. They absolutely will be forced to fight back vigorously and the only tenable way to do so will be to establish a relationship with some other online giant.
Given that Google itself is the only entity of a comparable size then it may be that realestate.com.au faces the sternest challenge it has faced in the past decade.
Realestate.com.au would have considered there position at the very top of the tree to be almost bulletproof but they may be about to have a rude awakening.
Meanwhile it will be equally interesting to see the effect the partnering of domain and ebay has on the smaller property portals like myhome and homehound.
And even more interesting will it be, to see the reaction from real estate agents who have long disliked the market monopoly that realestate.com.au held over them.
Now that the two portals are on more even footing the agents and the public who are selling a house and needing maximum exposure will emerge as the winners.
The massive industry leading website is one of the largest real estate sites in the online world but it's junior brother ( domain.com.au ) is about to teach the old boy something about giving your customers what they want.
This week, little brother domain.com.au, staged quite an amazing coup when it announced a partnering with none other than the online monolith ebay.
In a move that has the potential to utterly alter the face of real estate marketing in Australia, Domain.com.au has teamed with ebay to display their listings on the huge ebay marketplace.
This means that Domain's already very substantial traffic will now swell with the addition of the ebay deal.
How realestate.com.au is going to react to this threat to their market share will be most compelling viewing for the real estate public in Australia.
The real estate scene in the country is totally dominated by the two leading real estate websites and it's really a case of daylight in third place.
No doubt realestate.com.au won't ( and can't )take this development lying down. They absolutely will be forced to fight back vigorously and the only tenable way to do so will be to establish a relationship with some other online giant.
Given that Google itself is the only entity of a comparable size then it may be that realestate.com.au faces the sternest challenge it has faced in the past decade.
Realestate.com.au would have considered there position at the very top of the tree to be almost bulletproof but they may be about to have a rude awakening.
Meanwhile it will be equally interesting to see the effect the partnering of domain and ebay has on the smaller property portals like myhome and homehound.
And even more interesting will it be, to see the reaction from real estate agents who have long disliked the market monopoly that realestate.com.au held over them.
Now that the two portals are on more even footing the agents and the public who are selling a house and needing maximum exposure will emerge as the winners.
SHARE
