In the first article in this series, we looked at the important question "How to find a topic for your Squidoo lens?" This time we cover another basic but very important topic: 2.
HOW TO FIND THE RIGHT KEYWORDS ? This involves several steps.
Firstly I suggest you simply just jot down the obvious words that you already know about.
If the subject of your lens is Positive Psychology, then that's one key phrase already.
For your topic, there may be many more obvious keywords or key phrase.
A few examples that come to my mind as I write: Positive thinking Positive thoughts Think positively Be motivated Power of positive thinking Secondly, you can take any of the expressions in your first list and enter them into a keyword tool such as Overture or GoodKeywords.
Both of them are free and you will find them through Google, but personally I prefer freekeywords.
wordtracker.
com Type in the expression "positive psychology".
You will already know to exclude the quote marks and it doesn't matter if you write in upper or lower case or Capital Case because search engines are not usually case sensitive.
WordTracker will give you up to 100 of the top search results, along with the daily estimated search volume.
Positive psychology is at the top of the list with 194 searches per day.
That's 5820 per month, if we multiply by 30 days.
Ideally you want to select keywords that are searched for between 2000 and 50,000 times per month.
Various writers suggest different numbers here so don't worry too much about the numbers.
The basic idea is to avoid the highly competitive phrases and also avoid the ones where hardly anybody is interested.
Both kinda obvious, right? Do step 2 for all the expressions you found in step 1.
Then you'll be ready to get cracking on the content of your lens.
Stay tuned...