Business & Finance Careers & Employment

Branding Yourself for the Job Market

You only get one chance to make a first impression. 

The resume has become a very strategic document.  It's your representation on the job market and it's more often than not the first impression your going to make. 

Being in executive recruitment for the past fifteen years and a professional resume writer for the past five, I've sat on both sides of the desk.  In recruiting, I represent the hirers; client companies who seek top talent.

As a resume writer, I must put myself in the shoes of my clients; individuals seeking employment or advancement in their careers.  To write their resumes effectively, I must sit myself on their side of the desk.

So I understand the needs for both sides of the desk intimately. This is important because it means that I share insight that will make your job search more effective. 

MIDDLE

Ideally, your resume should be chock full of content that tells the reader – i.e. employer/recruiter – what value you have to offer them.  This content is supposed to be relevant to what the employer is looking for, i.e. the job description.  Now, there are two things going on, but they are inextricably tied to one another;

1) You have skills and attributes that you know of and would like to apply to your next job and you are selecting that next job based on these strengths as well as what you would like to do.  But you also have many skills and you may not be sure of which to include and which to leave out.

2) The reader of your resume will be looking for qualities and attributes that match the job description in front of them.  And these should be evident if you effectively described your value and targeted the right jobs.

So, there's a bridge to build between these two important things:
  1. What the employer is looking for and
  2. What your relevant skill set is.

Too often I see extraneous information in resumes.  Actions or achievements that are very good, but stray form the individual's core strengths and the focus of the job search. Your resume is not an autobiography but a synopsis of your specific value as it pertains to your target jobs.

When you're resume is completed, both what the employer is looking for and your relevant skill set should come together.  You will know your strengths and the employer will easily see them described in your resume. 

Your skills, qualities, strengths, attributes and experience are in line with what you feel you are best at and the job you want to apply for.  So, the jobs you are applying for should also match your skills.

Consider this when writing your resume and try to remember that your overall goal is to list the relevant facts only and then to add your achievements in a brief yet powerful way.  Try to avoid the temptation to add achievements that do not instantly relate to the jobs you are targeting and see what a difference that makes to your job search!  Happy writing!
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