You're an Internet Marketer - why should you care about LinkedIn? Because relationships matter more than ever.
People tune out advertising and tune into people they know and trust.
Want to engage with movers and shakers in your niche? Want to build relationships that can take you far? Then you might want to get busy on LinkedIn.
With more than 259 million members, professional of all levels are connecting, sharing and finding new business opportunities every minute of the day on this social network.
In fact, content on LinkedIn now receives 6 times more engagement than job opportunities, which means the main focus of LinkedIn has shifted dramatically from job connections to business connections.
Plus, everyone on LinkedIn is highly receptive to building business relationships - that's why they're on there in the first place.
LinkedIn drives more traffic to B2B (business-to-business) blogs and sites than all of the other social networks combined, and it's the #1 channel to distribute content to B2B sites as well.
65% of businesses acquired at least one new B2B customer through LinkedIn in 2013.
And 51% of B2C (business-to-customer) marketers acquired at least one new customer through LinkedIn as well.
Here are our latest LinkedIn tips: 1.
Upload a Cover Photo.
Much like Facebook, Google+ and Twitter, LinkedIn is making a major design change to its user profiles.
They're launching a larger profile photo, an expanded profile header and a cover photo.
Premium LinkedIn users can upload a cover photo now ahead of the rest of users.
And Premium users also get access to a gallery of stock cover photo images as well.
2.
Get your LinkedIn Vanity URL.
Instead of a URL with confusing numbers at the end, you can get one that looks like this: <a target="_blank" rel="nofollow" href="/links/?u=http://linkedin.
com/yourname">http://linkedin.
com/yourname</a> 3.
Take Your Keyword Optimization to the Next Level.
Premium users now have access to a profile optimization feature that shows personalized suggestions for words and phrases to include in your profile.
Using these particular optimized words and phrases can make it easier for others to find you in related search results.
4.
Stand Out.
Premium users also get a deeper display with more of their profile information appearing in the LinkedIn search.
This means LinkedIn displays premium profiles twice as large as other results to help them stand out, as well as providing more profile information than from non-premium users.
5.
Complete your profile.
Seriously, it's more important than you think.
Here's how the results are ranked when people search LinkedIn:
People tune out advertising and tune into people they know and trust.
Want to engage with movers and shakers in your niche? Want to build relationships that can take you far? Then you might want to get busy on LinkedIn.
With more than 259 million members, professional of all levels are connecting, sharing and finding new business opportunities every minute of the day on this social network.
In fact, content on LinkedIn now receives 6 times more engagement than job opportunities, which means the main focus of LinkedIn has shifted dramatically from job connections to business connections.
Plus, everyone on LinkedIn is highly receptive to building business relationships - that's why they're on there in the first place.
LinkedIn drives more traffic to B2B (business-to-business) blogs and sites than all of the other social networks combined, and it's the #1 channel to distribute content to B2B sites as well.
65% of businesses acquired at least one new B2B customer through LinkedIn in 2013.
And 51% of B2C (business-to-customer) marketers acquired at least one new customer through LinkedIn as well.
Here are our latest LinkedIn tips: 1.
Upload a Cover Photo.
Much like Facebook, Google+ and Twitter, LinkedIn is making a major design change to its user profiles.
They're launching a larger profile photo, an expanded profile header and a cover photo.
Premium LinkedIn users can upload a cover photo now ahead of the rest of users.
And Premium users also get access to a gallery of stock cover photo images as well.
2.
Get your LinkedIn Vanity URL.
Instead of a URL with confusing numbers at the end, you can get one that looks like this: <a target="_blank" rel="nofollow" href="/links/?u=http://linkedin.
com/yourname">http://linkedin.
com/yourname</a> 3.
Take Your Keyword Optimization to the Next Level.
Premium users now have access to a profile optimization feature that shows personalized suggestions for words and phrases to include in your profile.
Using these particular optimized words and phrases can make it easier for others to find you in related search results.
4.
Stand Out.
Premium users also get a deeper display with more of their profile information appearing in the LinkedIn search.
This means LinkedIn displays premium profiles twice as large as other results to help them stand out, as well as providing more profile information than from non-premium users.
5.
Complete your profile.
Seriously, it's more important than you think.
Here's how the results are ranked when people search LinkedIn:
- At the top: First level connections with profiles that are 100% complete
- Next to the top: Second level connections ranked in descending order by profile completeness
- After that: Third level connections ranked in descending order by profile completeness
- Next to last: Share group members outside of your network ranked in descending order by profile completeness
- Last: Everyone else ranked in descending order by profile completeness
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