With over 5 billion Smartphones on the Planet and the Growing Popularity of Tablets, Mobile Marketing is Definitely the New El Dorado Online.
The proof: Marketing industry recognized the potential of mobile marketing and utilized it to the full extent. Big brands are increasingly investing in this area. The figures show, investment in Mobile Marketing evaluated by the research firm Garner totaled $3.3 billion for 2011. That $6.3 billion that should be injected into this sector in 2012, according to investment bank JP Morgan. Mobile Marketing is poised to become an important part of the overall interactive marketing mix. This is the sector experiencing the strongest growth of income, ALL MARKETING DISCIPLINES COMBINED.
Since the onset of millennium, mobile marketing through cell phone has become very popular. Short message service popularly known as SMS has made marketing by this method a lot easier. Text messaging (SMS) represents the overwhelming majority of media used with 75% of mobile advertising.
Mobile Marketing has become popular everywhere as it is a novel idea and hundreds of millions of dollars have been investing in SMS advertising. Now SMS has become the most famous part of mobile marketing. Because of the popularity of short codes, SMSing has become a lot easier. This has created a new approach to reach out to potential customers. Now mobile short codes are looked upon as mobile domain name, by many of the brands around the world, when the customers message the brand at any occasion.
In America, the first SMS short code campaign was started in 2002. SMS containing short codes are easier to send a message with complete information. Short codes are usually numbers that are assigned to mobile operators of a particular location, which they use for brand campaigning.
Keeping in mind that the smartphones are always on, always on us and most importantly, always connected, here is what, according to Google, a user does with his mobile during a week:
Better yet...
We also learn that 95% of users look for information on local businesses on their smartphone: be it pizza, movies, coffee or hardware. Of these, Google claims that 88% are taking action in the same day, 61% call the merchant and 59% go there directly. 71% of searches are conducted after seeing an ad.
The study also shows that 82% of users notice mobile ads. Finally, 42% of users click on advertising, 35% visit the advertiser's site, 27% call the merchant and 49% make a purchase.
Services provided by mobile marketers are special offers, mobile games, mobile tones etc., which are used for promotional purposes. This has lead to the invention of MMS or Multi-media Message Service, through which short promotional videos and animations can be send.
The method of sending SMS advertisement to mobile phone users based on their geographical location is known as Location based service. The customer is tracked via a GPS chip which is built-in the phone. Radio location signals from the nearest cell phone towers are used for this purpose.
Mobile marketing follows a very safe marketing strategy, as it is customer opted. As there is a phenomenal increase in the number of mobile phone users, this kind of marketing is a sure hit.
To learn more about the Mobile Marketing and see how you can easily be involved in this growing business, click HERE.
The proof: Marketing industry recognized the potential of mobile marketing and utilized it to the full extent. Big brands are increasingly investing in this area. The figures show, investment in Mobile Marketing evaluated by the research firm Garner totaled $3.3 billion for 2011. That $6.3 billion that should be injected into this sector in 2012, according to investment bank JP Morgan. Mobile Marketing is poised to become an important part of the overall interactive marketing mix. This is the sector experiencing the strongest growth of income, ALL MARKETING DISCIPLINES COMBINED.
Since the onset of millennium, mobile marketing through cell phone has become very popular. Short message service popularly known as SMS has made marketing by this method a lot easier. Text messaging (SMS) represents the overwhelming majority of media used with 75% of mobile advertising.
Mobile Marketing has become popular everywhere as it is a novel idea and hundreds of millions of dollars have been investing in SMS advertising. Now SMS has become the most famous part of mobile marketing. Because of the popularity of short codes, SMSing has become a lot easier. This has created a new approach to reach out to potential customers. Now mobile short codes are looked upon as mobile domain name, by many of the brands around the world, when the customers message the brand at any occasion.
In America, the first SMS short code campaign was started in 2002. SMS containing short codes are easier to send a message with complete information. Short codes are usually numbers that are assigned to mobile operators of a particular location, which they use for brand campaigning.
Keeping in mind that the smartphones are always on, always on us and most importantly, always connected, here is what, according to Google, a user does with his mobile during a week:
- 81% go online
- 77% use a search engine
- 48% watch a video
- 63% use social media (Facebook + Twitter)
Better yet...
- 33% use it while watching TV
- 22% use it by reading newspaper
- 79% use it to shop
- 70% use it in a store
- 54% use it to find a business
- 49% use it to compare prices
- 48% use it to take advantage of promotions
- 44% use it to read reviews on products
- 74% make a purchase after a search with their smartphone
We also learn that 95% of users look for information on local businesses on their smartphone: be it pizza, movies, coffee or hardware. Of these, Google claims that 88% are taking action in the same day, 61% call the merchant and 59% go there directly. 71% of searches are conducted after seeing an ad.
The study also shows that 82% of users notice mobile ads. Finally, 42% of users click on advertising, 35% visit the advertiser's site, 27% call the merchant and 49% make a purchase.
Services provided by mobile marketers are special offers, mobile games, mobile tones etc., which are used for promotional purposes. This has lead to the invention of MMS or Multi-media Message Service, through which short promotional videos and animations can be send.
The method of sending SMS advertisement to mobile phone users based on their geographical location is known as Location based service. The customer is tracked via a GPS chip which is built-in the phone. Radio location signals from the nearest cell phone towers are used for this purpose.
Mobile marketing follows a very safe marketing strategy, as it is customer opted. As there is a phenomenal increase in the number of mobile phone users, this kind of marketing is a sure hit.
To learn more about the Mobile Marketing and see how you can easily be involved in this growing business, click HERE.
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