The most important factor in separating businesses that fail and businesses that succeed is sales performance. Companies that are able to get repeat customers, tap into untouched consumer markets, and maintain a positive label name go from local to international in a hurry. However, it can be tough for sales managers and executives in the thick of the competitive sales profession to determine the best course of action to improve sales performance. While many companies hire efficiency experts and sale analysts to work on a contract or permanent basis in house, executives that seek independent and outside sales analysis are the ones that are most successful in improving sales performance. One of the best business-to-business sales consultancy agencies in the United Kingdom is MetaMorphose International, with over twelve years of staffing and consultancy experience under their belt.

MetaMorphose works with sales staff from sales graduates through sales executives to determine the best approach for an individual business. MetaMorphose analysts and sales consultants don't simply assess pieces of the sales performance puzzle but help put it together for determined sales staffs throughout the United Kingdom. Analysts start with the chain of authority within the company, current sales techniques and documentation processes in order to determine the current efficiency of the company's sales department. From there, MetaMorphose helps devise a comprehensive plan to meet the short and long term needs of a particular company. If it is a publishing firm, MetaMorphose would work to create a sales system that helped organize short term projects, like book tours, and long term projects, like a series of novels that need to be released over several years. From increasing sales leads to documenting customer information to ensure easy contact, MetaMorphose assesses weakness in sales performance and has a track record of success in helping businesses big and small.

While business to business sales consultancy is one aspect of MetaMorphose's approach to improving sales performance, providing great sales graduates for its contracting companies can go a long way toward improving customer service. MetaMorphose recruiters take a unique approach to placing sales graduates, with a focus on inexperienced but talented graduates with a great attitude and a strong work ethic. The extensive training program that MetaMorphose runs for its recruits prepares sales graduates to improve a company's sales performance from day one. As well, sales graduates and young sales professionals are given ongoing professional development courses and coaching to help them continue to improve business to business sales for their employer.