- The 1949 Mercury is an early favorite among lowriders
The lowrider car originated in East and South Los Angeles shortly after the end of World War II. Latino men who joined the military returned with new skills, but it was an era of few jobs for Mexicans and fewer cars. Many war veterans opened garages to accommodate the influx of old cars for repair and custom work. - Sometimes bigger means a better lowrider, such as this postwar Cadillac
Early lowrider cars were often prewar Ford and Chevrolet coupes because they were cheap to buy. By the late 1950s, the 1949 Mercury, popularized by James Dean in "Rebel Without a Cause," was the lowrider of choice. Others included the Oldsmobile Rocket 88 and early postwar Plymouth and Chevrolet coupes. - A prewar Pontiac gets the flame and lowrider treatment
Typically, a lowrider is chopped and channeled to give it a lower profile with its rear end virtually dragging on the pavement. The pillars supporting the roof can be chopped as much as 4 inches to lower the roofline. The car is also channeled by lowering the body over the chassis and raising the floor. An adjustable suspension is installed to control height. Elaborate metallic paint schemes and murals featuring Aztec themes, buxom women or the Mexican flag are prominent on exterior. - The ever popular 1964 Chevy Impala lowrider
For a lowrider, it was all about looks and cruising local boulevards. The lowrider car was an extension of the fashion sense of the Mexican-American. First Zoot Suits, and later baggy khakis, white T-shirt, chained key fob, bandana and a pretty girl in the passenger seat complemented the lowrider look. The lowrider was an expression of cultural, if not civic, pride. - Part of the lowrider image is having a girlfriend to go with the car
What Richard Petty was to NASCAR, the brothers Julio, Fernando, Oscar, Ernesto and Rene Ochoa were to the lowrider movement. They operated Ruelas Custom, a lowrider garage in South Los Angeles. In 1962, they formed the Dukes So. Cal., a lowrider club that grew to 29 chapters. The club cemented the concept of socializing, dances, cruising and shared love of the lowrider car and lifestyle. - A 1983 Oldsmobile Cutlass with hydraulic shock aborbers
Each new generation brings new cars to the lowrider fold. First-generation lowriders favor the 1940s and 1950s models while their offspring prefer the 1964 Chevy Impala. Second- and third-generation lowriders also have drifted toward Chevy Monte Carlos, Olds Cutlass Supremes and Buick Regals. Attention is paid to elaborate sound systems and hydraulic lifters for jumping contests. - This Chevrolet Silverardo pickup is the new-generation lowrider
By the 1970s, the lowrider concept had influenced other ethnic communities, mostly with teens who adopted the lowrider in various styles, makes and models to reflect their own culture and image. By the late 1980s, lowrider Hondas, Toyotas, Nissans and Acuras were as plentiful as the iconic Chevy Impala.
Origins
Early Lowriders
How It's Done
What It Means
Ruelas Brothers
New Era
Influence
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