Technology Software

Boost Up Your Website’S Ranking With SEO

SEO is the process through which one can get higher rank in search engine results.
SEO facts and statistics:
1. Online visitors tend to use search engines to find a product.
2. There is a common belief that the site ranked top is the most relevant and trusted one.
3. Site will not get rank without quality SEO.
4. Bad SEOed sites will drop from ranking.
5. Increased online traffic may change into valuable traffic.
6. Users have a common tendency to switch as one might not have sufficient results on the first page.
7. Users have a common tendency to change the keywords looking for a product rather than to check on the next pages.
8. Not more than 25% people look on the second page of result.
9. Not more than 10% users click on the second ranked site. Uses always give importance to the first page topper.
10. Almost 100% of users change the keyword lookup if the initial stage is not successful.
11. Almost 100% of users click on the 1st ranked site of the result.
12. Maximum online buyers (almost 60%) tend to buy products through online research.
13. Almost 90% users find a site via search engine.
14. Over 85% of users do not go to the beyond the 4th page to find out.
15. Over 70% of users use search engine to find a new product or to know anything about a new.
SEO uses some techniques as white hat and black hat. White hat technique strictly follows the policies and guidelines of search engine. It refers to the usage of SEO strategies, techniques focusing to the human traffic. An SEO optimized website focusing on to the relevancy and organic ranking is considered to use white hat technique. Search Engine Optimization used to optimize sites using keywords, back link, link building to increase the popularity of link. White hat is for those who tend to create a site for a prolonged time period and also to main the top rank.
According to SEO terminology Black hat refers to the use of desperate and combatant strategies tactics that focus only on search engine, not to the human audience usually not obeying guidelines. Black hat SEO technique includes keyword stuffing, invisible text. The people who want a quick financial feedback from their site uses black hat instead of long term investment. If a search can trap a black hat optimized site it can be black listed or can be flagged as a spam, will result a tougher ranking. SEO in Kolkata assures white hat technique for their client's website.
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