One of the things you can do on Facebook is that, it gives you the flexibility to create your own communities around certain topics, communities, products, or just about anything you can think of.
Of which, a Facebook fan page is one that you can create and you can create on based on the niche that that you are in.
Using this excellent feature that Facebook provides, you can create a Facebook fan page, and use it as a base to connect with prospective customers, who may be interested in the niche that you are in, along with the products and services you have to offer.
The interface of a Facebook fan page is very similar to that of your profile page.
And within it, you have the option of customizing the tabs, adding in some brief information (on what the page is about), control whether or not you allow those who "Like" your fan page to post on the wall, etc.
There are many uses of a Facebook fan page, and in this article, you will discover 3 ways you can utilize a Facebook fan page for your marketing and business.
1.
Connect With Prospective Customers As mentioned earlier, many marketers and businesses create a Facebook fan page around the niche that they are in to connect with prospective customers.
2.
Build Rapport & Relationship With Prospective Customers A Facebook fan page can be used to build rapport and relationship with prospective customers in that, from time to time, you can post tips, as well as information around the niche that you are in that you think will benefit your "fans" (these are people who "Like" your Facebook page).
Also, you will want to use this platform to communicate with your prospective customers - Such as finding out any problems that they are currently facing (in the niche), as well as topics in which they want to know more about.
Based on all these information collected, you can deliver quality content based on what they want.
This action will be very much appreciated by your prospective customers, as it shows that you care about them, and truly want to help them - And it will definitely help to drastically improve their trust in you.
With that kind of trust, down the road, they will be much more receptive toward any product or service that you recommend, and chances are high that they will listen to your recommendation and make a purchase.
3.
Sell Products & Services To Prospective Customers The Facebook fan page is one great channel you can make use of to sell products and services to your "fans".
However, if you are new to Facebook marketing, and just setup your Facebook fan page and building up your "fans", you do not want to start selling just yet.
Focus on building up a strong rapport and relationship with your prospective customers first, by providing value to them.
It is only when you have built up this strong rapport and relationship with your prospective customers should you start to sell products and services to them.
However, you should always exercise caution when selling products and services to your "fans", as you do not want to be aggressive in your selling - What you should do instead is to sell to them subtly, by highlighting the ultimate benefits of the products and services you are selling, how they can help your prospective customers, as well as pros and cons of it.
By giving them an all round review of the product or service that you are selling (instead of trying to hard sell), chances are you will be able to sell much better, as people are more receptive toward this kind of approach.
Of which, a Facebook fan page is one that you can create and you can create on based on the niche that that you are in.
Using this excellent feature that Facebook provides, you can create a Facebook fan page, and use it as a base to connect with prospective customers, who may be interested in the niche that you are in, along with the products and services you have to offer.
The interface of a Facebook fan page is very similar to that of your profile page.
And within it, you have the option of customizing the tabs, adding in some brief information (on what the page is about), control whether or not you allow those who "Like" your fan page to post on the wall, etc.
There are many uses of a Facebook fan page, and in this article, you will discover 3 ways you can utilize a Facebook fan page for your marketing and business.
1.
Connect With Prospective Customers As mentioned earlier, many marketers and businesses create a Facebook fan page around the niche that they are in to connect with prospective customers.
2.
Build Rapport & Relationship With Prospective Customers A Facebook fan page can be used to build rapport and relationship with prospective customers in that, from time to time, you can post tips, as well as information around the niche that you are in that you think will benefit your "fans" (these are people who "Like" your Facebook page).
Also, you will want to use this platform to communicate with your prospective customers - Such as finding out any problems that they are currently facing (in the niche), as well as topics in which they want to know more about.
Based on all these information collected, you can deliver quality content based on what they want.
This action will be very much appreciated by your prospective customers, as it shows that you care about them, and truly want to help them - And it will definitely help to drastically improve their trust in you.
With that kind of trust, down the road, they will be much more receptive toward any product or service that you recommend, and chances are high that they will listen to your recommendation and make a purchase.
3.
Sell Products & Services To Prospective Customers The Facebook fan page is one great channel you can make use of to sell products and services to your "fans".
However, if you are new to Facebook marketing, and just setup your Facebook fan page and building up your "fans", you do not want to start selling just yet.
Focus on building up a strong rapport and relationship with your prospective customers first, by providing value to them.
It is only when you have built up this strong rapport and relationship with your prospective customers should you start to sell products and services to them.
However, you should always exercise caution when selling products and services to your "fans", as you do not want to be aggressive in your selling - What you should do instead is to sell to them subtly, by highlighting the ultimate benefits of the products and services you are selling, how they can help your prospective customers, as well as pros and cons of it.
By giving them an all round review of the product or service that you are selling (instead of trying to hard sell), chances are you will be able to sell much better, as people are more receptive toward this kind of approach.
SHARE
