When you are doing your affiliate marketing business, it is important for you to know the difference between preselling and selling.
Your business will be deeply affected if you do not know the difference.
So what are the differences and which one should I choose to start my business on a right note? If you are going to just hard sell the affiliate product to your customer, you will not be able to get many buying customers.
The main reason is because we human being do not like to be forced to take a action that we do not want to take.
The customer will feel that you are only interested in the money instead of helping them to solve the problems.
Selling affiliate product is not the true role for an affiliate.
The role that affiliate should do is to presell the product.
You will educate the customer on the benefits that the product offer and you will not force then to purchase the product.
When the customer feels that they are not being forced, they will be more likely to take the action that you want them to take.
For instance, your main goal of sending emails to them is to just get them to click on your affiliate link.
Once they have click on your affiliate link, you will have already done you part as an affiliate.
You will leave all the selling process to the merchant's sales letter.
If you presell successful, the customer will already show interest in what you will have to offer.
It is thus very important for you to choose affiliate product with good sales letter so that it will help you to close the sales.