Developing a strong social media campaign starts way before signing up for your account and your very first status update.
It begins in the planning phase with research.
Sure, every company should be represented in some way across the different social media platforms (Twitter, Facebook, Instagram, LinkdIn, etc.
).
But when you're in the early growth phase of your business, where time is highly valuable, choosing the correct platform to spend your time on is equally as important.
What this comes down to is figuring out the platform your core audience spends their most time on, to directly and effectively communicate with your customer base.
Not all social media platforms reach the same audience, therefor, if time is important, you need to select wisely.
To give an example, let's explore a social media campaign for a wedding and portrait photographer.
While many of the platforms available today will reach a photographers ideal audience, the platforms I've seen with the most legs for photographers in those disciplines are Facebook, Instagram and Pinterest.
On these platforms subscribers are searching and sharing a photographers number one source of content, photos.
How would a photographer get started growing their fan base? After the account is active, start pinning, posting and sharing everything you do photography related.
Encourage your own clients to share their own photos from your page with their own friends.
Be very consistent.
Don't post for 5 days straight and then take 2 weeks off.
You'll lose interest in your brand very quickly, and you want to keep your fans interested.
If you have very few clients, don't post all the photos from one session right away.
Alternate the content in your posts with other clients you service.
Still don't have enough photos to share daily? Spend an hour a day walking your neighborhood taking photos of the scenery.
Consider breaking out the camera to shoot lifestyle photos of your kids, your significant other, your friends, or anyone who will let you take a photo of them a few minutes each day.
This can be very time-consuming, but persistence pays off.
I've seen photographers fan pages go from 50-100 followers to thousands within a few short months using this tactic.
As a professional you need to be in front of your client base as much as possible with fresh content.
Luckily for a photographer, fresh content is only a click of the shutter away.
Other businesses can learn from this strategy too.
If your market includes business professionals, LinkedIn or Google+ may be more beneficial to your company out of the gate, rather than Facebook or Instagram.
The bottom line, you need to research your audience and find out where your core audience is spending their time online.
It begins in the planning phase with research.
Sure, every company should be represented in some way across the different social media platforms (Twitter, Facebook, Instagram, LinkdIn, etc.
).
But when you're in the early growth phase of your business, where time is highly valuable, choosing the correct platform to spend your time on is equally as important.
What this comes down to is figuring out the platform your core audience spends their most time on, to directly and effectively communicate with your customer base.
Not all social media platforms reach the same audience, therefor, if time is important, you need to select wisely.
To give an example, let's explore a social media campaign for a wedding and portrait photographer.
While many of the platforms available today will reach a photographers ideal audience, the platforms I've seen with the most legs for photographers in those disciplines are Facebook, Instagram and Pinterest.
On these platforms subscribers are searching and sharing a photographers number one source of content, photos.
How would a photographer get started growing their fan base? After the account is active, start pinning, posting and sharing everything you do photography related.
Encourage your own clients to share their own photos from your page with their own friends.
Be very consistent.
Don't post for 5 days straight and then take 2 weeks off.
You'll lose interest in your brand very quickly, and you want to keep your fans interested.
If you have very few clients, don't post all the photos from one session right away.
Alternate the content in your posts with other clients you service.
Still don't have enough photos to share daily? Spend an hour a day walking your neighborhood taking photos of the scenery.
Consider breaking out the camera to shoot lifestyle photos of your kids, your significant other, your friends, or anyone who will let you take a photo of them a few minutes each day.
This can be very time-consuming, but persistence pays off.
I've seen photographers fan pages go from 50-100 followers to thousands within a few short months using this tactic.
As a professional you need to be in front of your client base as much as possible with fresh content.
Luckily for a photographer, fresh content is only a click of the shutter away.
Other businesses can learn from this strategy too.
If your market includes business professionals, LinkedIn or Google+ may be more beneficial to your company out of the gate, rather than Facebook or Instagram.
The bottom line, you need to research your audience and find out where your core audience is spending their time online.
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