Done well, your article marketing campaign can establish you as the expert in your field and do wonders for SEO. Done badly, you can spend a lot of time writing and posting content that no one's going to read or worse, if your content is poor and littered with grammatical and factual mistakes, your articles can damage your brand's reputation.
Similarly, if your content has been stuffed full of keywords so that it is of little to no use to anyone, this isn't likely to do your business any favours either.
Overcome Writer's Block
Let's face it, even professional writers find it difficult to sit down and write, but before you decide that you hate writing or don't have the time to write a proper set of articles (for example Ezinearticles gets new writers to write ten articles to begin with) - let's look at the benefits of marketing in this way.
A good set of well written, correctly categorized articles can enhance your business's reputation no end. Coupled with this, and with determination and persistence, you can become an established and well-respected expert in your particular field. When a potential customer needs your service, are they more likely to go to the person they've heard of and who's already given them free and reliable information, or someone they've never heard of?
Not Convinced You're An Expert?
You know your business better than anyone else. Your business is how you make money, so you've undoubtedly put a lot of time and effort into building it and making it as successful as you can. You also have your own individual take on the world and your experience, coupled with the business area in which you have specialist expertise, gives you a unique insight into your subject matter. Your competitors may have been in business longer than you, have a different business model, and have competing ideas about your industry. So if you disagree with them, why not be bold and say so?
Think Like An Expert
Of course, being an expert comes with its own responsibilities. You're not only projecting your viewpoint on the world, but you also have to be prepared for the fact that other experts can and will disagree with you. The trick here is not to shout them down, discredit them, or insist on having the last word. It's far better to accept that not everyone will agree with you or your viewpoint. However, always ensure that what you do write, you write with conviction - and your expertise will shine through.
Similarly, if your content has been stuffed full of keywords so that it is of little to no use to anyone, this isn't likely to do your business any favours either.
Overcome Writer's Block
Let's face it, even professional writers find it difficult to sit down and write, but before you decide that you hate writing or don't have the time to write a proper set of articles (for example Ezinearticles gets new writers to write ten articles to begin with) - let's look at the benefits of marketing in this way.
A good set of well written, correctly categorized articles can enhance your business's reputation no end. Coupled with this, and with determination and persistence, you can become an established and well-respected expert in your particular field. When a potential customer needs your service, are they more likely to go to the person they've heard of and who's already given them free and reliable information, or someone they've never heard of?
Not Convinced You're An Expert?
You know your business better than anyone else. Your business is how you make money, so you've undoubtedly put a lot of time and effort into building it and making it as successful as you can. You also have your own individual take on the world and your experience, coupled with the business area in which you have specialist expertise, gives you a unique insight into your subject matter. Your competitors may have been in business longer than you, have a different business model, and have competing ideas about your industry. So if you disagree with them, why not be bold and say so?
Think Like An Expert
Of course, being an expert comes with its own responsibilities. You're not only projecting your viewpoint on the world, but you also have to be prepared for the fact that other experts can and will disagree with you. The trick here is not to shout them down, discredit them, or insist on having the last word. It's far better to accept that not everyone will agree with you or your viewpoint. However, always ensure that what you do write, you write with conviction - and your expertise will shine through.
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