When you start your wedding planning business, your first clients will most likely be people you know or friends of the people you know.
New planners often feel discouraged because they don't realize how many people are actually in their personal networks.
If you think you only know a small number of people, review the questions and examples below.
They will help you think of people you can tell about your new business.
1) To whom do you go to for your personal services? These professionals talk with their clients on a personal level and usually know who has just gotten engaged.
• Aesthetician • Barber • Hairstylist • Housekeeper • Gardener • Make-up Artist • Manicurist • Message Therapist • Personal Shopper 2) To whom do you go for professional services? When people decide to make a life change, such as getting married, or if they have children who are, they often talk to these people.
• Accountant • Attorney • Bookkeeper • Financial Planner • Insurance Agent • Medical Professionals • Mortgage Broker • Realtor • Assistants of the people named above 3) Whose services do you use who also offers their services to brides? I hold a lot of events in my personal life, you might too, so think of the people you use and remember to tell them about your new business.
• Baker • Bartender • Caterer • Florist • Limousine Company • Party Rental Company • Photographer • Talent Agency 4) To whom do you go for services for your family? People often discuss their personal lives with this group of professionals.
• Child Care Professional • Pet Sitter/Dog Walker • Sports Coach • Teacher • Veterinarian 5) With whom do you spend time in your personal life? Don't dismiss anyone because you think they aren't in the right group to know brides, you don't know who they know.
• Family and extended family such as in-laws • Friends • Members of your gym or yoga class • Members of your place of worship • Members of the charities in which you volunteer • Neighbors 6) Who are your former classmates and former coworkers? You don't want to jeopardize your position at your current job if you are going to stay there until you establish your business, but you can talk to former peers.
7) For whom have you planned weddings and other events, perhaps for free, in the past? Past clients are great resources for referrals.
Let them know you have decided to become a professional and ask them for referrals.
When you speak to these people about your new business, don't appear desperate, even if you feel you are, and don't do a hard-sell pitch.
Speak confidently, tell them you've started a business as a wedding planner, tell them the type of bride you can help (your niche), the benefits of your services, ask for referrals and, if they are interested, hand them a few of your business cards.
New planners often feel discouraged because they don't realize how many people are actually in their personal networks.
If you think you only know a small number of people, review the questions and examples below.
They will help you think of people you can tell about your new business.
1) To whom do you go to for your personal services? These professionals talk with their clients on a personal level and usually know who has just gotten engaged.
• Aesthetician • Barber • Hairstylist • Housekeeper • Gardener • Make-up Artist • Manicurist • Message Therapist • Personal Shopper 2) To whom do you go for professional services? When people decide to make a life change, such as getting married, or if they have children who are, they often talk to these people.
• Accountant • Attorney • Bookkeeper • Financial Planner • Insurance Agent • Medical Professionals • Mortgage Broker • Realtor • Assistants of the people named above 3) Whose services do you use who also offers their services to brides? I hold a lot of events in my personal life, you might too, so think of the people you use and remember to tell them about your new business.
• Baker • Bartender • Caterer • Florist • Limousine Company • Party Rental Company • Photographer • Talent Agency 4) To whom do you go for services for your family? People often discuss their personal lives with this group of professionals.
• Child Care Professional • Pet Sitter/Dog Walker • Sports Coach • Teacher • Veterinarian 5) With whom do you spend time in your personal life? Don't dismiss anyone because you think they aren't in the right group to know brides, you don't know who they know.
• Family and extended family such as in-laws • Friends • Members of your gym or yoga class • Members of your place of worship • Members of the charities in which you volunteer • Neighbors 6) Who are your former classmates and former coworkers? You don't want to jeopardize your position at your current job if you are going to stay there until you establish your business, but you can talk to former peers.
7) For whom have you planned weddings and other events, perhaps for free, in the past? Past clients are great resources for referrals.
Let them know you have decided to become a professional and ask them for referrals.
When you speak to these people about your new business, don't appear desperate, even if you feel you are, and don't do a hard-sell pitch.
Speak confidently, tell them you've started a business as a wedding planner, tell them the type of bride you can help (your niche), the benefits of your services, ask for referrals and, if they are interested, hand them a few of your business cards.
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