I have been receiving SMS messages from this beauty center that I go to this month and it's amazing that they keep doing that.
You know why? It must be costing them a bomb to just send out these messages through the conventional text messaging system.
They could be saving themselves tons of money every month if only they knew more about things like Twitter and Facebook.
Sigh..
..
Online social networking is the new word of mouth marketing, albeit, in the electronic format.
It is like you giving your friends a call and telling them about the amazing beauty treatment that you just got or you could be telling them about this amazing promotion going on...
all free of charge, except for the amount that you are paying for your internet services.
But we all have internet services nowadays anyway, so the extra cost is basically ZERO.
The cost comes in the form of the number of seconds it will take you to type out your message on the online social networking website and then clicking the submit button.
That is it.
In fact, online social networking is so incredibly powerful and cheap that more and more companies are beginning to hop onto it for the sake of their businesses.
The downside to that is that not many of the businesses know how to optimize the full potential of such online social networking sites.
What they are doing is keep telling their friends to visit them, telling them about a promotion...
using the old method of pushing products and services instead of pulling.
A balanced method of using the push and the pull marketing on online social networking sites is the only way to do it.
People are smart and they don't like it when others talk about nothing but just 'buy me, buy me, buy me, I am good, I am good, I am cheap, I am cheap'.
Boring.
Online SOCIAL networking is a social site.
You need to socialize and make friends.
That way, you win fans, you win friends, you win business.
There's nothing, like they always say, like doing business with someone you like and know.