The correct use of colors has a significant role to play in adding lucidity and impact to your Flash banner message. Colors can actually heighten or accentuate your banner ad. It will also persuade visitors to click on it. A Flash banner design expert has the right knowledge of using colors in the ads for triggering user emotion.
I am emphasizing on a Flash banner expert since incorrect use of colors might spoil your intended message and perplex website visitors. You should be aware that colors play a crucial role in website designing and its interpretation is dependent on human psychology, culture and also readability. Therefore, it is wiser to get professional help from a Flash web design company to use the apt colors for your banner.
Here are some important tips on using colors in banner design:
Colors that Soothes Human Vision
While choosing colors for your banner, it is important that you consider how human vision reads a particular color. For example, if you use the color purple, it will be difficult for your visitors to distinguish. Purple will strain your visitor's eyes. Therefore, it will not be wiser to choose purple as a banner color. The best way to attract visitor attention to certain text, and especially if your banner is dark colored, is choosing yellow. On the contrary, yellow is not a good choice if you are thinking of using it as background color for your banner. The background of your banner should have a color that is soothing to human eyes.
Colors that Target Audience
You have to be a bit alert when you are designing a banner that targets a particular culture or a nation. You simply cannot use any color for your banner ad in such a case. If you are targeting China, then be careful about the use of white since this color denotes death for the Chinese audience. On the other hand, white stands for purity in the United States. Similarly, black is a color of mourning in the western countries, therefore, you have to be exercise caution while using this color for targeting the audience of these nations.
Colors and Positioning of Banners
When you are choosing colors for your banner, it is important that you know where to position your ad. The main purpose of your banner is to make it shine in the websites it is being exhibited in. However, your banner should not be that high-flying and loathsome with colors that scream out the message, 'CLICK, CLICK, CLICK'!!! Therefore, your banner ad should be designed by a Flash professional so that it gels perfectly with the web pages. It should be aptly spaced so that is doesn't look flamboyant.
Use Colors that Match the Industry
It is also important that you choose banner colors that are cohesive to the industry your business is in. For example, if you are in the healthcare sector, you simply cannot use red as it will denote peril or an emergency. Similarly, in the banking sector, red will signify pecuniary loss. Blue will be the best color for your banner ad, if you are into finance. I am suggesting blue, since it is a color that represents safety, trustworthiness and professionalism.
I am emphasizing on a Flash banner expert since incorrect use of colors might spoil your intended message and perplex website visitors. You should be aware that colors play a crucial role in website designing and its interpretation is dependent on human psychology, culture and also readability. Therefore, it is wiser to get professional help from a Flash web design company to use the apt colors for your banner.
Here are some important tips on using colors in banner design:
Colors that Soothes Human Vision
While choosing colors for your banner, it is important that you consider how human vision reads a particular color. For example, if you use the color purple, it will be difficult for your visitors to distinguish. Purple will strain your visitor's eyes. Therefore, it will not be wiser to choose purple as a banner color. The best way to attract visitor attention to certain text, and especially if your banner is dark colored, is choosing yellow. On the contrary, yellow is not a good choice if you are thinking of using it as background color for your banner. The background of your banner should have a color that is soothing to human eyes.
Colors that Target Audience
You have to be a bit alert when you are designing a banner that targets a particular culture or a nation. You simply cannot use any color for your banner ad in such a case. If you are targeting China, then be careful about the use of white since this color denotes death for the Chinese audience. On the other hand, white stands for purity in the United States. Similarly, black is a color of mourning in the western countries, therefore, you have to be exercise caution while using this color for targeting the audience of these nations.
Colors and Positioning of Banners
When you are choosing colors for your banner, it is important that you know where to position your ad. The main purpose of your banner is to make it shine in the websites it is being exhibited in. However, your banner should not be that high-flying and loathsome with colors that scream out the message, 'CLICK, CLICK, CLICK'!!! Therefore, your banner ad should be designed by a Flash professional so that it gels perfectly with the web pages. It should be aptly spaced so that is doesn't look flamboyant.
Use Colors that Match the Industry
It is also important that you choose banner colors that are cohesive to the industry your business is in. For example, if you are in the healthcare sector, you simply cannot use red as it will denote peril or an emergency. Similarly, in the banking sector, red will signify pecuniary loss. Blue will be the best color for your banner ad, if you are into finance. I am suggesting blue, since it is a color that represents safety, trustworthiness and professionalism.
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