In a very real sense, it could possibly be said that Scandinavian Airlines was born to succeed. The reason we say this is simply because of the fact that, while their beginnings were humble, they weren't as humble as some others have been over the years. This airline was created by a Swedish investor and a few small local airlines in Scandinavia joining forces to create a powerhouse. What this meant for the company was existing assets creating advantages unavailable to similar companies. Unlike others, they were able to take off fairly quickly in part as a result of these pooled resources, assets and preexisting airline infrastructures. This beginning was anything but a fluke as you can probably see from it's apparent success.rnrnAll airlines carry the flag for their countries of origin in some respects. This is a very natural thing to do, especially if you have a great deal of respect for your country. The business foundation of Scandinavian Airlines is rooted in cooperation and sharing. A strong spoke in the wheel, Norway is part owner in this major airline. Open shares and ownership also make it possible for this company to financially compete. Throughout all of Scandinavia, SAS is the largest air carrier in the region. Their fleet is actually quite large, numbering almost 200 aircraft, which have destinations around the world. Brand awareness and marketing is a large portion of the success of any airline. In the mid 1950's Scandinavian Airlines set the world on fire with it's marketing campaigns aimed at increasing it's brand awareness worldwide. Scandinavian Airlines plotted out a route over the North Pole with a maiden voyage to Los Angeles California on the western coast of the United States. They then took advantage of the branding opportunity in 1957 when they introduced, "round the world service over the North Pole." The destinations serviced by that exact route included Denmark, Alaska and Japan.rnrnThe terrorist threats and 9/11 garnered massive changes involving security. To bolster and augment the existing security measures SAS implemented a biometric fingerprint identification system. Swedish SAS instituted this particular system to be used within Sweden. A positive match between luggage and the person who owns it is what the biometric system is used for. The biometric ID system is strictly voluntary, since it was launched by SAS Norway in 2006. rnrnScandinavian Airlines, or SAS, is an international airline with major hubs in Scandinavia and Europe. This is a fascinating illustration of a large airline which has ownership through public stock and is also co-owned by three separate countries. In the beginning stages, SAS revealed that the advancement of travel routes could turn out to be very rewarding. The company was able to garner tremendous public awareness by their bold move to establish new air routes.rnrnA major portion of the accomplishments among the company happened because of the foresight among the management during the later years of the twentieth century.

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