POD advantages

• One route many upstart authors often take is Print-on-demand books, or POD. In essence, the author sets the publishing limits. Print-on-demand books still cost something to make, but the return on the investment can be much more stable.
  Going the POD route still leaves any author up to success or failure. If the book is a success, the costs can be recouped. If the book is not a success, the author shoulders that debt and must work harder at getting the book into the hands of the public. It's a more hands-on path than working through an agent or publisher, although it is much more difficult for an author to get signed under those metaphorical wings.
  In the era of the Internet, an author can invest as much time as she is willing to do in order to make her goal come alive.
  POD authors should always keep copies of their book available at their office at all times. The point of POD sales is being ready to respond to the market.
  
  

Marketing

• In the past, people went door to door or created mail-order systems. With the Internet, this has placed more power in the hands of the everyday author. Books can be sold through online distribution through Amazon.com (although they do take a portion of your sales cash). For even more help, authors may get assistance through a marketing or advertising company. While it can hurt the bottom figure, it could pay off in the long run with a wider audience.
  Whether an author enters the world of science fiction, nature or children's books, he must always generate an image of expertise.
  Many experience authors recommend starting up a website or a blog showcasing personal talent. After this talent has been established, experts recommend that amateurs market themselves to media outlets, offering their expert opinions on topics.
  Another good route for success could be earned through short columns published in local newspapers or websites. The extra public attention could do wonders for sales.