Promptness

• Promises for delivery of products must be on time. In a restaurant, even if it is not a "fast food" place, good customer service means that the meal is served promptly. People do not like to wait. Within the first 30 seconds in a store or business, an employee should greet customers and begin to meet their needs.
  
  

Politeness

• Politeness is almost a lost art. Saying "Hello," "Good afternoon," "Sir" and "Thank you very much" is part of good customer service. Rushing up and trying to make a sale before warmly greeting the customer is not polite. A "thank you" is appropriate whether or not a purchase is made on that visit.
  
  

Professionalism

• All customers should be treated with professionalism. When a customer makes a request, pointing to the area of the store is not good service. Offering to take them to the item brings return business. When a customer accidentally breaks something or spills a beverage, quickly begin to clean it up and let the customer know it is not a problem.
  
  

Performance

• All service should be performed with skill and accuracy. Folding garments, giving a haircut, cleaning a window or serving a dinner should all be performed like it was a very important task and done with care and skill. Even making change should be done carefully as to not cause an embarrasing confrontation.
  
  

Personalization

• Using the customer's name is very effective in producing loyalty. People go to Starbucks and pay a generous price in part because of the good customer service. Writing the customer's name on the side of the cup has been the practice of the company. Compare that with customers at the local fast food establishment responding to their number being called, and you'll understand why they'll pay more to go to Starbucks.