While designing an Ecommerce website, a proper planning needs to be done. In order to make the presence of Ecommerce websites or portals successful, the designing of the same should be done keeping in mind the target audience. Moreover, it should be user friendly and easy to navigate.
Once a visitor comes to the online store, he/she should have an enjoyable experience while shopping online. The online purchase process should be easy and simple. A structured approach should be used to create a website. There are several steps involved while developing an effective Ecommerce website. Some of them are as follows:
Understanding the purpose of the website:
The main aim or purpose of the website should be understood. After understanding the client needs, an analysis should be carried out for the determination of the business goals. As every business is different, so are the business needs. Hence, the eCommerce web designer should know about the target audience and conduct a competitor analysis. This helps to create an eye catchy and effective B2B portal or shopping website.
Visual appeal of the site:
Once the business goals are determined, the necessary graphics should be designed. Keeping in mind the target audience, the required graphics should be created. It is very important that there is a smooth communication between the designer and the customer. The mock up templates for the home page are designed by the website designer or the service provider. All the graphics components are incorporated in the design of the home page. Once the home page design is approved, the inner pages are designed. A good web designing company can convert the clients vision and ideas into reality.
Integration of shopping cart:
After the designing is completed, HTML coding is done. The content is added to all the pages and then a suitable shopping cart is integrated. Custom software apps are also integrated if required. The website should work well in all the major browsers. If you have a mobile friendly website, it should be tested that your site works fine in all the mobiles and smart phones.
Testing of the site:
Before making the website live, it is tested completely from all the aspects. Quality testers test the site to ensure that there are no bugs or errors in it. After the testing of the site is completed, it is made live. Most of the web development companies optimize the website too.
Maintenance:
You should choose a company which offers maintenance and support also. If you go for open source, you would be able to update your website on your own. But in some cases, maintenance may be required.
Once a visitor comes to the online store, he/she should have an enjoyable experience while shopping online. The online purchase process should be easy and simple. A structured approach should be used to create a website. There are several steps involved while developing an effective Ecommerce website. Some of them are as follows:
Understanding the purpose of the website:
The main aim or purpose of the website should be understood. After understanding the client needs, an analysis should be carried out for the determination of the business goals. As every business is different, so are the business needs. Hence, the eCommerce web designer should know about the target audience and conduct a competitor analysis. This helps to create an eye catchy and effective B2B portal or shopping website.
Visual appeal of the site:
Once the business goals are determined, the necessary graphics should be designed. Keeping in mind the target audience, the required graphics should be created. It is very important that there is a smooth communication between the designer and the customer. The mock up templates for the home page are designed by the website designer or the service provider. All the graphics components are incorporated in the design of the home page. Once the home page design is approved, the inner pages are designed. A good web designing company can convert the clients vision and ideas into reality.
Integration of shopping cart:
After the designing is completed, HTML coding is done. The content is added to all the pages and then a suitable shopping cart is integrated. Custom software apps are also integrated if required. The website should work well in all the major browsers. If you have a mobile friendly website, it should be tested that your site works fine in all the mobiles and smart phones.
Testing of the site:
Before making the website live, it is tested completely from all the aspects. Quality testers test the site to ensure that there are no bugs or errors in it. After the testing of the site is completed, it is made live. Most of the web development companies optimize the website too.
Maintenance:
You should choose a company which offers maintenance and support also. If you go for open source, you would be able to update your website on your own. But in some cases, maintenance may be required.
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