Business & Finance Outsourcing

Future of the Multimedia Outsourcing Industry Review

The multimedia industry is on a roll and poised to grow exponentially. Television, advertisement, video game industry (which spans PCs, internet, consoles, and mobiles), custom content development for education, training etc., and mobile applications—the animation industry is flourishing across a range of popular products and platforms along with the more traditional ones such as entertainment industry, print and publication media.

Increased outsourcing

A significant trend in the global animation and multimedia industry is the outsourcing of almost 80% of projects by North America and Europe to remote service providers in South East Asia. The factors driving this phenomenon continue to be the ones responsible for outsourcing in general—availability of cost-effective service providers offering expertly skilled manpower along with powerful computer animation platforms. India, in spite of the slow start, has quickly acquired a growing reputation as a quality remote destination to outsource animation and multimedia work or Hire Multimedia Artists.  And the industry is estimated to be worth several billion annually. With the current global economic slowdown and rising costs, the outsourcing trend is expected to continue and probably increase.

Enhanced demand for multimedia skilled professionals

One of the consequences of the animation and multimedia outsourcing trends has been the escalating demand for creative and skilled workforce in the outsourced countries. This has led to investing a lot of effort in getting ready a large pool of qualified multimedia professionals and assets to cater to the demand of increasingly complex and sophisticated skill set. This creates a fertile ground for outsourcing companies to increasingly ship off animation production where they get best quality animation at the best price, and still own the intellectual property rights.

India—a potential international consumer market

Another interesting trend is the growth spurt in Indian clientele for gaming, social media and various other mobile applications consumption in the recent years.  As multi-media enabled smart phones and internet become more accessible, this customer base is likely to grow providing sizeable revenue generation for investors.

Improving multimedia education

After giving stellar performance with Hollywood giants such as Pixar, DreamWorks, Walt Disney, and IMAX, Indian companies and studios have also started creating popular indigenous products in the field of entertainment and gaming which seem to be capturing mass appeal. However, the multimedia curriculum and training pedagogy needs to incorporate a world class exposure on creative and problem solving skills such as visualization and innovation apart from focusing on hardware and software tools of the trade. This can help the multimedia workforce in outsourced countries achieve an international level of expertise.

India is a preferred outsourcing choice with competitive and expert multimedia service providers. VirtualEmployee.com, an expert in offshore remote staffing services, have partnered with a whole host of international clients for animation and multimedia resources. The dynamic outsourcing model of this service provider allows you access to a dedicated virtual employee or a customized team, to work for you from their remote office, in your time zone—affording direct project management opportunities through phone, Skype, or video conferencing.
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