It is not enough if you just write an ebook.
What is important is how you take it to the readers and present it personally.
It is obvious that you spend so much of your time in researching and investigating the topic on which you write an ebook.
The content might be well analyzed, clearly written and informative but it is of no use if it does not reach the target audience in a well set manner.
Selling an eBook is different from selling a copy of hand written or printed book.
The secret of selling an eBook lies in the sales page.
Professional eBook writers often frame the structure of the sales page before writing an ebook.
It is otherwise the face of the book that speaks of what lies inside.
Buyers of ebooks read the sales page before making up their minds whether to buy it or not.
The first sentence makes the best of the impressions that determines the sales.
Writing the sales page of an eBook requires analytical and logical mindset.
You should always try to create a sales page before starting your book.
It gives you a complete idea of what you intend to write and how to go about it.
Also you will be able to accomplish what you have mentioned on the sales page.
Though it is a simple task you need to be clear and smart enough to use words and sentences that could grab the attention of the buyers and make them click on the 'Buy' option.
Writing a sales page for an eBook Just like the preface of any book starts with a brief introduction of the book and what you have tried to write in it, your sales page must consist of short information about the topic, the problems discussed in the book and the solutions offered to the readers.
As the next step try to speak out how the solutions can help the readers in their life and how they can make use of the content practically in their lives.
This is like giving them a choice of making a purchase or leaving the page.
As an additional attraction either includes a discount or special offer over the purchase of the ebook.
However strong your sales page be you cannot expect every reader to purchase your book.
The conversion rate of the buyers depends upon the impact of the page, the readers' choice and expectation and luck of course to a little extent.
While a site with just 50 readers can convert 15%- 20% of the readers into prospective sales a site with more than 1000 readers can convert just 10% of its readers into prospects.
How do you target the right people for the ebook? Now assume that your eBook is on some topic related to obesity or weight loss.
Now it is a known fact that obesity and over weight is a great cause of concern to many people.
Now target such people and make them feel as if you are in their shoes and can feel their state of mind.
Let empathizing emotions flow free in your words.
Then list down their main concerns in the form of problems and quote a couple of effective solutions.
So this was a trailer of what is inside the book.
As a second step try to focus on what the target audience is aiming at.
Give them the preview of options available to get rid of their problems.
What your book can do for them is more important than how they can use your book.
Quote the benefits you offer for the readers in bullets so that it attracts their attention.
Now using all these aspects add a bit of creativity and frame the sales page for your ebook.
Such pages not only help in promoting your book but also will become one of the most loved ebooks by the audience.
What is important is how you take it to the readers and present it personally.
It is obvious that you spend so much of your time in researching and investigating the topic on which you write an ebook.
The content might be well analyzed, clearly written and informative but it is of no use if it does not reach the target audience in a well set manner.
Selling an eBook is different from selling a copy of hand written or printed book.
The secret of selling an eBook lies in the sales page.
Professional eBook writers often frame the structure of the sales page before writing an ebook.
It is otherwise the face of the book that speaks of what lies inside.
Buyers of ebooks read the sales page before making up their minds whether to buy it or not.
The first sentence makes the best of the impressions that determines the sales.
Writing the sales page of an eBook requires analytical and logical mindset.
You should always try to create a sales page before starting your book.
It gives you a complete idea of what you intend to write and how to go about it.
Also you will be able to accomplish what you have mentioned on the sales page.
Though it is a simple task you need to be clear and smart enough to use words and sentences that could grab the attention of the buyers and make them click on the 'Buy' option.
Writing a sales page for an eBook Just like the preface of any book starts with a brief introduction of the book and what you have tried to write in it, your sales page must consist of short information about the topic, the problems discussed in the book and the solutions offered to the readers.
As the next step try to speak out how the solutions can help the readers in their life and how they can make use of the content practically in their lives.
This is like giving them a choice of making a purchase or leaving the page.
As an additional attraction either includes a discount or special offer over the purchase of the ebook.
However strong your sales page be you cannot expect every reader to purchase your book.
The conversion rate of the buyers depends upon the impact of the page, the readers' choice and expectation and luck of course to a little extent.
While a site with just 50 readers can convert 15%- 20% of the readers into prospective sales a site with more than 1000 readers can convert just 10% of its readers into prospects.
How do you target the right people for the ebook? Now assume that your eBook is on some topic related to obesity or weight loss.
Now it is a known fact that obesity and over weight is a great cause of concern to many people.
Now target such people and make them feel as if you are in their shoes and can feel their state of mind.
Let empathizing emotions flow free in your words.
Then list down their main concerns in the form of problems and quote a couple of effective solutions.
So this was a trailer of what is inside the book.
As a second step try to focus on what the target audience is aiming at.
Give them the preview of options available to get rid of their problems.
What your book can do for them is more important than how they can use your book.
Quote the benefits you offer for the readers in bullets so that it attracts their attention.
Now using all these aspects add a bit of creativity and frame the sales page for your ebook.
Such pages not only help in promoting your book but also will become one of the most loved ebooks by the audience.
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