Although many factors make up your PageRank number, the most important is the number of inbound links (links to your site) that you have.
Link quality is also important, as is the anchor text used.
In this article I'd like to discuss my favorite manual link building strategy, then shift gears and describe a new tool that automates link building! My favorite method is to use Yahoo! Site Explorer.
This is a tool that allows you to examine the inbound links to a specific site, to see where that site's juice is coming from.
Luckily, Yahoo! updates this data pretty frequently - up to once a day (or so I've been told!) The idea of this technique is to look at your competitor's domains, see where their juice is coming from and figure out how they got it.
You can see if it's comment spam, a valid organic link, a pingback or even tell if it's a paid link.
Since Google doesn't like paid links, it's even possible to report these and get your competitors shut down.
Remember that all is fair in love and war! The above technique is almost a meta-technique - it's a technique about technique (whew!) So it teaches you something that can teach you about other things.
The next link building topic is using your visitors to do your link building for you! Yeah, you read it right! There's a tool out there that allows you to generate a small snippet of JavaScript (like Google AdSense or Analytics.
) You copy-paste the code snippet into the pages on your site and your visitors start doing link building and indexing for you, all on autopilot! This is great for newer sites that are not well indexed, or even established ones to ensure 100% indexed content! The link for the tool is below.
If you work for a large company or have quite a bit of capital, the best and most effective method for link building is to build an offbrand network.
This is basically a network of sites in your niche that look like competitor sites, but are really owned by you (or your company) and are used to push link juice to your real site.
One way of doing this is to set up an affiliate link that 301 redirects to your main domain (i.
e.
[http://mysite.
com/affiliate/1020/] --> 301 --> http://mysite.
com) after it sets the cookie.
This allows you to set up affiliate links on your offbrand network, making it look like a legitimate affiliate site, all the while pushing link juice to your main site!
Link quality is also important, as is the anchor text used.
In this article I'd like to discuss my favorite manual link building strategy, then shift gears and describe a new tool that automates link building! My favorite method is to use Yahoo! Site Explorer.
This is a tool that allows you to examine the inbound links to a specific site, to see where that site's juice is coming from.
Luckily, Yahoo! updates this data pretty frequently - up to once a day (or so I've been told!) The idea of this technique is to look at your competitor's domains, see where their juice is coming from and figure out how they got it.
You can see if it's comment spam, a valid organic link, a pingback or even tell if it's a paid link.
Since Google doesn't like paid links, it's even possible to report these and get your competitors shut down.
Remember that all is fair in love and war! The above technique is almost a meta-technique - it's a technique about technique (whew!) So it teaches you something that can teach you about other things.
The next link building topic is using your visitors to do your link building for you! Yeah, you read it right! There's a tool out there that allows you to generate a small snippet of JavaScript (like Google AdSense or Analytics.
) You copy-paste the code snippet into the pages on your site and your visitors start doing link building and indexing for you, all on autopilot! This is great for newer sites that are not well indexed, or even established ones to ensure 100% indexed content! The link for the tool is below.
If you work for a large company or have quite a bit of capital, the best and most effective method for link building is to build an offbrand network.
This is basically a network of sites in your niche that look like competitor sites, but are really owned by you (or your company) and are used to push link juice to your real site.
One way of doing this is to set up an affiliate link that 301 redirects to your main domain (i.
e.
[http://mysite.
com/affiliate/1020/] --> 301 --> http://mysite.
com) after it sets the cookie.
This allows you to set up affiliate links on your offbrand network, making it look like a legitimate affiliate site, all the while pushing link juice to your main site!
SHARE
