History

• Social networking has been known to be the root of the establishment of many businesses today. Some of these businesses have been so successful as a result of social networking that they train their employees on how to socially connect with others. Netflix, an online DVD rental site, recognized the benefits of social networking and has begun to allow users to create social media profiles within their accounts. Popular television shows such as the CBS comedy "Two and a Half Men," which performed well in Nielsen rankings, thrive largely because of social networking. Analysts credited the show's success to networking sites and the number of people posting reactions to specific quotes from episodes.
  
  

Significance

• Students are taught in college how to socially network. They are offered classes in communication that teach them how to interact with others on business and personal levels. Students are taught about the positive impact social networking can have on a business. In conducting surveys, many businesses report that the majority of their feedback indicates that their clients found out about them through word of mouth.
  
  

Geography

• All over the country, people on all levels seek to network socially. Social networking has become so popular that many web sites have been created to allow users to create profiles and interact with others. This has made it easier for people who may not be in the same location to connect with one another. People who even live in other states have found it easier to communicate this way instead of having to physically be where another person is.
  
  

Types

• Social networking can occur on a business or a personal level. It can help you establish relationships that can benefit you later. In a business prospective, social networking can help you make contacts that can help you professionally. On a personal level, social networking can connect you with others that share similar interests.
  
  

Misconceptions

• Some social networking sites have gotten negative attention and have discouraged people from continuing to network. In some cases, women have been stalked after making contact with others through social networking sites. In any situation, it is best to practice safety but not to let negative attention discourage you from networking. If you choose to social network for business or personal reasons, make sure you are taking precautions and networking safely. Do not give out any of your personal information or home address when you are first connecting with others.