A well optimized site can save you a lot as well as give you more advantages in your search engine optimization campaign.
You can also have your choice whether you will use paid marketing tools or those available for free.
It is a good practice to begin with keyword research before you do your SEO campaign.
There are keyword tools available that contain lists of thousands of keywords and phrases that can be relevant to your website and products or services offered.
There are tools available that can make you review all the traffic to your site everyday.
You can have a good analysis of the keywords that drive traffic to your site and on which search engines give you better traffic.
Tools that give you accurate analysis and give you data on click-throughs, conversion rates, and other performance measurements give you better advantages in the SEO campaign.
These will give you the desired traffic and eventually the needed return on investment.
Tools that can track your rank in the search engines for your top keywords can make you do adjustments and refinements quickly.
You can quickly measure your success in the SEO campaign as well with these tools.
Paid ads on the major search engines can quickly give you targeted traffic and you need only to have the relevant keywords and phrases in the title and content.
Pay per click campaigns can be effective even if searchers are not actually searching for your product but the relevant keywords can make them curious and look.