A copywriter's job is simple...
suck the prospect into the copy and make them want to read it all the way down to the fine print.
Easier said than done.
However, there are some standard techniques you can use to get your prospect to do just that.
In this article, I'm going to share with your the basic outline for you to build on.
This should give you a great head start to writing copy that gets people to do what you want them to do...
read it.
At the top of the list is the top of your copy...
the headline.
A compelling headline is critical to getting your prospect to continue reading.
The stats don't lie.
Did you know that about 80% of your sales will come from your headline? That's mind boggling when you think about it.
Bottom line is this.
If your headline is weak, the prospect won't read any further, which means they won't make it down to your buy now link.
So it is imperative that you grab them by the throat right away.
After you've gotten their attention, you need to keep it.
The best way to do that is with a story related to the product itself.
Maybe a personal story of how the product helped you, or whoever create it.
If you're writing for another person, get his story.
Facts tell, stories sell.
The prospect wants to feel like they know the seller.
They want something personal and not just a bag of facts.
Facts will bore the heck out of your reader.
A good compelling story will work wonders.
However, that story needs to be backed up by some proof.
So along the way, as you're telling your story, mix in some testimonials from people who have already used the product and are happy with it.
If you can show documented proof that the product works, such as income screen prints for a make money product, by all means do it.
Any kind of social proof at all will add credibility to the sales letter.
Finally, you need to close the deal strong.
Give the prospect an iron clad guarantee.
Give them a price that they can't refuse.
Make the offer so appealing that they'd have to be crazy to say no.
And make them aware of the fact that the offer may not be around long.
All of these things will contribute to the prospect reaching into their wallet and taking out their credit card.
This is basically how you get your prospect to read more.
If you follow this basic outline, you'll have no problem writing copy that sells.
To YOUR Success, Steven Wagenheim
suck the prospect into the copy and make them want to read it all the way down to the fine print.
Easier said than done.
However, there are some standard techniques you can use to get your prospect to do just that.
In this article, I'm going to share with your the basic outline for you to build on.
This should give you a great head start to writing copy that gets people to do what you want them to do...
read it.
At the top of the list is the top of your copy...
the headline.
A compelling headline is critical to getting your prospect to continue reading.
The stats don't lie.
Did you know that about 80% of your sales will come from your headline? That's mind boggling when you think about it.
Bottom line is this.
If your headline is weak, the prospect won't read any further, which means they won't make it down to your buy now link.
So it is imperative that you grab them by the throat right away.
After you've gotten their attention, you need to keep it.
The best way to do that is with a story related to the product itself.
Maybe a personal story of how the product helped you, or whoever create it.
If you're writing for another person, get his story.
Facts tell, stories sell.
The prospect wants to feel like they know the seller.
They want something personal and not just a bag of facts.
Facts will bore the heck out of your reader.
A good compelling story will work wonders.
However, that story needs to be backed up by some proof.
So along the way, as you're telling your story, mix in some testimonials from people who have already used the product and are happy with it.
If you can show documented proof that the product works, such as income screen prints for a make money product, by all means do it.
Any kind of social proof at all will add credibility to the sales letter.
Finally, you need to close the deal strong.
Give the prospect an iron clad guarantee.
Give them a price that they can't refuse.
Make the offer so appealing that they'd have to be crazy to say no.
And make them aware of the fact that the offer may not be around long.
All of these things will contribute to the prospect reaching into their wallet and taking out their credit card.
This is basically how you get your prospect to read more.
If you follow this basic outline, you'll have no problem writing copy that sells.
To YOUR Success, Steven Wagenheim
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