Selling your home - selling anything, really - is a process that can be expedited when you target a niche audience and focus your marketing strategy on appealing to them. Despite what you might think, a narrower marketing strategy doesn't necessarily exclude potential buyers; on the contrary, sharpening your advertising focus forces you to get inside your ideal buyer's head and ask yourself: what would they see when they look at my house? What would they find most attractive? Once you figure this out, you can identify and highlight the best parts of your home when you advertise, and this will in turn bring in serious buyers who want what you have to sell. First-time home buyers make up a fairly sizeable percentage of the home buying market, so it makes sense to market toward them if you think your property is a good fit. However, as previously stated, you will have to take the time to occupy their mindset a little bit in order to leave a lingering impression that brings them back with an offer. If you think your home would be ideal for the first-timer, here are some tips for making them see it, too.
Understand What First-time Buyers are Looking For
First-time buyers are often in their 20s and 30s, young single professionals, newlyweds or couples who have already started a family and need more space than an apartment affords. With that in mind, if your house has more than one bathroom and it houses three bedrooms, you already have an edge on the competition, because these are the basic details which tend to interest the first-timers most. Consider: they have probably been living in one-or-two-bedroom, one-bathroom apartments, and now they want a true upgrade. (If this doesn't describe your home, don't fret. There are other factors that can be emphasized for desirability.)
The overwhelming reason people in their 20s and 30s move to buy is the desire to own. You probably remember being frustrated by the limitations and disadvantages of renting. Ownership conveys occupational success, while giving the buyer new residential freedoms. Remember that when you plan your marketing and advertising strategy.
Make Your Marketing Strategy Web-based
People in their 20s and 30s can undoubtedly be found online. The Internet is a particularly powerful tool for advertising, but even more so for this age group thanks to the times in which they grew up. So while you can make use of traditional advertising methods - like ads in the newspaper - you will reach a broader audience by firing up your laptop and getting creative with the Internet. This means thinking outside the normal bland description and set of photos. Create a website for your home with an actual blog that offers advice that first-timers would find helpful. Take video and make sure you show off that awesome in-ground pool and the beautifully tiled bathrooms on each floor.
Give Your Property an Affordable Price (and Offer Incentives)
It's a competitive time to be selling your house, so you have to make yours stand out. The number one concern among first-time home buyers is the cost. Get a ballpark idea of what is affordable in your area for young professionals and price accordingly. You can also toss in some attractive incentives, like help with closing costs or a year's worth of home buyers' insurance. And don't necessarily shut down low-ball offers. Insulting as it might seem, the fact that they were willing to make an offer is important. Counteroffer and see if you can bring them up to a more reasonable price. To be plain, they might just have no idea what is acceptable and what isn't.
Understand What First-time Buyers are Looking For
First-time buyers are often in their 20s and 30s, young single professionals, newlyweds or couples who have already started a family and need more space than an apartment affords. With that in mind, if your house has more than one bathroom and it houses three bedrooms, you already have an edge on the competition, because these are the basic details which tend to interest the first-timers most. Consider: they have probably been living in one-or-two-bedroom, one-bathroom apartments, and now they want a true upgrade. (If this doesn't describe your home, don't fret. There are other factors that can be emphasized for desirability.)
The overwhelming reason people in their 20s and 30s move to buy is the desire to own. You probably remember being frustrated by the limitations and disadvantages of renting. Ownership conveys occupational success, while giving the buyer new residential freedoms. Remember that when you plan your marketing and advertising strategy.
Make Your Marketing Strategy Web-based
People in their 20s and 30s can undoubtedly be found online. The Internet is a particularly powerful tool for advertising, but even more so for this age group thanks to the times in which they grew up. So while you can make use of traditional advertising methods - like ads in the newspaper - you will reach a broader audience by firing up your laptop and getting creative with the Internet. This means thinking outside the normal bland description and set of photos. Create a website for your home with an actual blog that offers advice that first-timers would find helpful. Take video and make sure you show off that awesome in-ground pool and the beautifully tiled bathrooms on each floor.
Give Your Property an Affordable Price (and Offer Incentives)
It's a competitive time to be selling your house, so you have to make yours stand out. The number one concern among first-time home buyers is the cost. Get a ballpark idea of what is affordable in your area for young professionals and price accordingly. You can also toss in some attractive incentives, like help with closing costs or a year's worth of home buyers' insurance. And don't necessarily shut down low-ball offers. Insulting as it might seem, the fact that they were willing to make an offer is important. Counteroffer and see if you can bring them up to a more reasonable price. To be plain, they might just have no idea what is acceptable and what isn't.
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