- Aggregate demand (AD) is a macroeconomic term referring to the total goods and services in an economy at a particular price level. Plotting these two on a graph produces what's called an aggregate demand curve, reflecting the fact that prices and demand are subject to change. The AD curve has a downward slope because as prices rise, demand for goods and services decreases. Interest rates represent the cost of money, and therefore have an effect on prices and aggregate demand.
- The standard equation for aggregate demand is: AD = C + I + G + (X-M), where C is consumer expenditures on goods and services, I is capital investment, G is government spending, X is total exports, and M is total imports. The quantity (X-M) provides a figure for net exports. Taken together, these factors constitute the total demand for the gross domestic product of an economy.
- Changes in interest rates can affect several components of the AD equation. The most immediate effect is usually on capital investment. When interest rates rise, the increased cost of borrowing tends to reduce capital investment and, as a result, total aggregate demand decreases. Conversely, lower rates tend to stimulate capital investment and increase aggregate demand.
- Changes in the interest rate can also have a profound effect on consumer spending. Most people borrow money to buy things like houses and cars, and a higher interest rate increases the total cost of the purchase (price), and therefore can reduce the total amount of such borrowing and spending. Consumer spending is the largest component of aggregate demand in the United States, so fluctuations can have a large effect on the overall economy.
- The impact of interest rates on aggregate demand is the reason why controlling the interest rate is a powerful tool in monetary policy. The market for U.S. treasuries is one way in which interest rates are determined--not by fiat, but by market forces. Similarly, measures of interbank lending rates, such as LIBOR, represent the actual cost of money. On the other hand, the fed funds target rate set by the Federal Open Market Committee (FOMC) is a deliberate and sometime controversial attempt to manipulate economic cycles by influencing interest rates according to their effects on aggregate demand.
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