There are various reasons why doing business on the net has become both more difficult and easier at the same time. So in order to differentiate yourself from the competition and actually make better sales, you need to give your prospects more than they expect from you. True, you can advertise and promote in a lot of different ways, but one very effective method is through the product review.rnrnJust as your headline is important to capture attention, the quality of your introduction will play an important role with building interest and keeping the reader moving in the right direction. You are not writing a suspense novel, so do not make the reader wait and guess about it or else they may just leave. You can even put some teasers in the first paragraph that will really create a heightened desire to find out the rest of the story. rnrnThe most responsive reviews will be those in which both the good and not-so-good qualities are held up to the light. You do not want to set off any alarms in the minds of the readers by using language that seems obviously too nice or hype. You can once again score good points by showing your readers that you are not afraid to tell them everything. So never fear that being upfront with your readers will cause sales to sag, and in fact you may find it is just the opposite.rnrnDo not forget the short attention spans of online readers, but that does not necessarily mean your reviews need to be short. Your prospects will count on the accuracy of your product review because if they see it as being too vague or broad, they won't really trust your advice. You should always seek to expand your knowledge of your reviews, how to do them, write them and generally put them together. As we always advise, do not read a bunch of reviews on a product you want to review and then write it from that - it is very apparent if somebody has done that. rnrnAlways remember that your product review is more about educating your prospects than promoting to them. You should continue to work to get the best results from your review pages, but that is all about optimizing which is not what this article is about. Make sure you write to presell which automatically precludes any copy that is of the selling variety. Well, each of your readers will make a judgment about everything including the product, and that is what anybody does. When you do this, you show them that you're lending a helping hand rather than throwing a blatant sales pitch at them.

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