A simple definition of Crowdfunding is a way of raising money from numerous supporters for a single project or goal.
While this definition sounds like fund raising in general, Crowdfunding takes fund raising to another level, one that builds a community of people all helping with the same end goal, to get a project funded.
Crowdfunding campaigns use on-line platforms such as IndeGoGo and Kickstarter as well as hundreds of other platforms available on the internet.
These platforms allow you to have a central place from which to run your campaign, and they take a small percentage in return.
These platforms are where you send your community or your "crowd" as you are getting your project funded.
A big part of getting the money you are asking for, for your campaign is to make it personal.
People want to support other people, not just ideas.
You can really get behind an idea or project if you like the person who is running it.
Make sure you express to your crowd that you are all in, that you will do what it takes to get funded and to then get your project off the ground.
No one wants to back someone who is only in half way.
You can't have one foot in and one foot out, you've got to make a stand.
Tell your supporters how you got the idea, where did it all come from? Then tell them how you are going to get there and where you are going.
Be transparent, be honest and be real.
You want to be someone people can trust to give money to.
Let them see what motivated you to do a Crowdfund in the first place.
Lets face it, a Crowdfunding campaign puts everything out there.
Backers will want to know who the person is behind the project; what types of results they can expect to see an on what time frame; what your plans are if you make more money than expected; and why they should even take an interest in your campaign over all others.
Crowdfunding is an exchange of money so the more they feel they can trust you, the more they are likely to support you.
That support can go far beyond dollars.
People who get on board with your campaign can spread the word and get others to back your efforts.
Social media communication of a few key supporters can boost your Crowdfunding campaign into the "funded" category.
While this definition sounds like fund raising in general, Crowdfunding takes fund raising to another level, one that builds a community of people all helping with the same end goal, to get a project funded.
Crowdfunding campaigns use on-line platforms such as IndeGoGo and Kickstarter as well as hundreds of other platforms available on the internet.
These platforms allow you to have a central place from which to run your campaign, and they take a small percentage in return.
These platforms are where you send your community or your "crowd" as you are getting your project funded.
A big part of getting the money you are asking for, for your campaign is to make it personal.
People want to support other people, not just ideas.
You can really get behind an idea or project if you like the person who is running it.
Make sure you express to your crowd that you are all in, that you will do what it takes to get funded and to then get your project off the ground.
No one wants to back someone who is only in half way.
You can't have one foot in and one foot out, you've got to make a stand.
Tell your supporters how you got the idea, where did it all come from? Then tell them how you are going to get there and where you are going.
Be transparent, be honest and be real.
You want to be someone people can trust to give money to.
Let them see what motivated you to do a Crowdfund in the first place.
Lets face it, a Crowdfunding campaign puts everything out there.
Backers will want to know who the person is behind the project; what types of results they can expect to see an on what time frame; what your plans are if you make more money than expected; and why they should even take an interest in your campaign over all others.
Crowdfunding is an exchange of money so the more they feel they can trust you, the more they are likely to support you.
That support can go far beyond dollars.
People who get on board with your campaign can spread the word and get others to back your efforts.
Social media communication of a few key supporters can boost your Crowdfunding campaign into the "funded" category.
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